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Luksusowy atak GM na Japonię

22.10.03, 21:31
TOKYO -- General Motors plans to sell a small but sustainable number of
imported luxury vehicles in Japan.

Ray Grigg, president of GM Japan, says GM has a three-part plan:

1. Three Cadillac models - the XLR luxury roadster, SRX sport wagon and CTS
sedan - will head a Cadillac-Chevrolet Corvette lineup at the top of the
market. Cadillac will have eight to 10 boutique showrooms.

2. Saab vehicles will be sold in showrooms operated by Subaru dealers.

3. GM is repositioning Opel upscale, cutting its Vita-based subcompact and
entry-level Astra compacts. It will stress the new Vectra mid-sized sedan and
wagon, plus the Signum extended-wheelbase sedan.

A GM source said the company expects to sell only 5,000 to 10,000 units of
the brands annually.

But Grigg said the premium vehicles can be profitable for GM. "They're not
huge numbers," he said, "but they're certainly sufficient volume that makes
the business viable when it hasn't been in the past."


Wyobraźcie sobie stojącą w korku Vectrę obok Avensisa. Prawie jak w domu;)
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Forum Motoryzacyjne Automobil
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    • cc_2003 Re: Luksusowy atak GM na Japonię 22.10.03, 22:58
      GM próbował sprzedawać kiedyś już Chevrolety w salonach Toyoty i pod jej marką
      (!). Ale jak napisali sami Amerykanie - "The Japanese knew better than to buy
      them" ;-))
      Więc się zwinęli.
      Nie wróżę im powodzenia i tym razem.

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