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en.wikipedia.org/wiki/Black_Public_Relations
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Black Public Relations (BPR) or negative PR is a
process of
destroying someone's reputation and corporate identity. In other
words, instead of concentrating efforts in the maintenance and the
creation of a positive reputation/ image of your clients, you are
trying to discredit someone' else (usually
your business rivals
). Unlike the regular services in Public Relations, those in BPR
rely on the development of industries such as IT security,
industrial espionage,
social engineering and competitive
intelligence. Their main objective is
finding all of the dirty
secrets of their target and turning them against their very own
holder.
The building of a Black PR campaign, also known as a
dirty tricks
or a smear campaign is a long and a complex operation.
Traditionally it starts with an extensive information gathering and
follows the other needs of a precise competitive research. The
gathered information is being used after that as a part of a greater
strategical planning, aiming to destroy the relationship between the
company and its stakeholders.
