Nowosci 2004

18.01.04, 19:55
W kategorach "Wydarzenia" :-)
Wiecej w www.chez.com/jacqmf/parfum/nouveautes.html (fr.)

Damskie
1. Prada, 4 "parfum extrait" w b. prostych butelkach 30ml (w stylu Helmut
Lang edc): Iris, Cuir Ambre, Oeillet i Fleurs d'oranger. Dost. tylko w
niektorych butikach i kosztuja 130 euro. Czytalem, ze sa dosc klasyzne i
byc moze, oparte na zapomnianych perfumach.

2. Viktor and Rolf w pazdzierniku (ich pierwsze perfumy byly "abstrakcyjne" -
pusta i zamknieta butelka)

3. Yohji Yamamoto
4. Helmut Lang
5. Hermes, Eau des Merveilles
6. Clinique, Simply



Meskie
1. Prada
2. Vivienne Westwood - pierwsza woda meska
3. Hermes i JPG - pracuja nad nowa woda meska JPG
4. Guerlain - prawd. Vetiver Frozen
5. Dior - "woda inspirowana Heidim Slimanem" :-), w czerwcu
6. Issey Miyake, pod koniec roku
7. Thierry Mugler
8. Kenzo, KenzoAir



No i oczywiscie "Man" J-Lo :-)
    • doris-ek Re: Nowosci 2004 24.01.04, 05:17
      Tu Simply ukazaly sie w 2003 we wrzesniu (kupilam siostrze). Po eau delicate Chaleche, Hermesa
      bardzo zaciekawil mnie Eau des Marveilles. Czy wiesz cos o tym? Brzmi naprawde zachecajaco.
      • sorbet Hermes - Eau des Merveilles (ang.) 24.01.04, 13:49
        Witam na forum :-)
        A tu caly tekst o Eau des Merveilles:-)

        od WWD.COM

        Hermès Planning To Launch a Wonder
        By Jennifer Weil, with contributions from Brid Costello



        PARIS — With its new, youthful fragrance due out in spring, Hermès hopes to
        lure women in touch with their inner child.

        The whimsical scent, called Eau des Merveilles (French for Water of Wonders),
        is slated to hit Hermès stores worldwide in early March 2004, followed later
        that month by an international rollout in selective distribution.

        Veronique Gautier, chief executive officer at Hermès Parfums, described the
        fragrance as surprising, refreshing and magical.

        Take Eau des Merveilles’ juice, for instance, which was inspired by ambergris —
        a rare substance regurgitated by whales and composed mainly of cuttlefish
        beaks. Ambergris is prized for being sweet and pleasantly scented, and it has
        been used as a fixative for rare fragrances for ages.

        “For me, ambergris is a magical material,” said Givaudan’s perfumer Ralf
        Schwieger, who created the scent with Nathalie Feisthauer. He explained that it
        reminds him of the biblical tale of Jonah and the whale, where the prophet was
        swallowed alive.

        “Ambergris has so many facets — ambery, woody, dark, a salty-sweet concoction
        with [notes of] ink and tobacco. My idea was to re-create it in my way,” he
        said.

        Eau des Merveilles’ juice has notes that include elemi, bitter orange, Italian
        lemon, Indonesian pepper and pink pepper. There’s also what the house calls
        an “ambergris accord,” plus woody notes, including oak, cedar, vetiver, balsam
        of Peru and tears of Siam.

        Unlike most fragrances, which traditionally only reveal woody and ambery notes
        at their base, Eau des Merveilles’ are noticeable throughout. And it has almost
        no floral notes — a rarity in a women’s scent.

        Serge Mansau designed Eau des Merveilles’ orange-tinted bottle to invite play,
        like a toy. It is rounded, save for three flat planes — two on its bottom and
        one on its back, so the flacon can be set down slanting right or left, or laid
        flat and used as a magnifying glass. The bottle’s backside is flecked with
        silver stars and dots, which could be reminiscent of sand thrown by the sandman
        before sleep.

        Eau des Merveilles’ outer box, created at Hermès, is like a theater showcasing
        the scent, said Gautier. It also is meant to resemble a secret drawer.

        While Hermès executives would not discuss numbers, industry sources estimate
        the new fragrance could generate more than $25 million in retail volume
        worldwide its first year. At the scent’s U.S. launch Thursday, Robert Chavez,
        president and chief executive of Hermès USA, expressed optimism for the scent’s
        prospects in the States. “We think it will be very significant,” he said. “It’s
        very signature in scent and packaging. It will be our biggest launch since 24,
        Faubourg four years ago.”

        Publicis worked with Hermès on Eau des Merveilles’ advertising campaign, which
        will come in single and double pages. Twenty-, 30- and 40-second TV and film
        spots directed by Anthony Atanasio also are slated to break in April. In them,
        Brazilian model Jeisa spritzes the scent, which turns into a shower of
        sparkles, like stars in the daytime sky. She dances delightedly.

        “It transmits the fantasy,” said Gautier.

        Eau des Merveilles’ launch also will be backed by a sampling campaign,
        including 7-ml. miniatures on leather strings, Scent Seals and 5-ml. mini
        sprays.

        The new fragrance’s lineup includes a 100-ml. eau de toilette spray for $100, a
        50-ml. eau de toilette spray for $70, a 200-ml. body lotion for $45, a 200-ml.
        bath and shower gel for $40, a 100-ml. deodorant for $40 and a highlight pencil
        for the face for $25.

        Eau des Merveilles joins 24, Faubourg; Caleche; Rouge; Hiris, and Amazone in
        Hermès’ women’s fragrance portfolio. Yet in spirit, the newest entrant is less
        traditional and classic than those others, perhaps closest to the house’s most
        recent fragrance, Un Jardin en Mediterranée, a light unisex scent introduced
        this year, said Gautier.

        The idea is for Eau des Merveilles to seduce a new client to Hermès, she added
        • sorbet Hermes Eau d'Orange Verte + 02.03.04, 00:09
          podobno ma się pokazać w tym roku edt, trwalsze :-)
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