Nowość Salvador Dali - Rubylips (ang.)

25.02.04, 19:08
Z cosmeticnews.com

zdjecie: cosmeticnews.com/images/parfums/dali_rubylips.jpg

Parfums Salvador Dali (Cofinluxe) is marking what would have been the
artist’s 100th birthday with the introduction of the fragrance Rubylips, a
floral, fruity scent created by Daphné Bugey of Firmenich. The new women’s
EdT embodies Dali’s surrealist style housed in a transparent rectangle bottle
featuring a red background, sculpted with a row of lips.

The line is composed of three EdTs (priced €30 to €59); a perfumed deodorant
(€19.75) and perfumed soap (€18.80). Rubylips launches in Europe, Japan and
South America from April, and the United States in the second half of 2004.

Point-of-sale displays and sampling will accompany the launch.

Rubylips is the Dali franchise’s thirteenth fragrance. According to Cofinuxe,
the brand accounts for 50% of the company’s turnover.
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