forevermore79
11.05.04, 15:08
Artykul z ubieglotygodniowego www.moodiereport.com - warty przytoczenia.
Wynika, z niego, ze Clarins ostro wchodzi w swiat zapachow- z wlasna marka,
jak i nowa strategia Muglera- po B-Menie damska nowosc za rowny rok i
wiosenne i letnie edycje, zapach tylko dla strefy wolnoclowej- eh, chyba
skomercjalizuja marke Muglera na dobre. Letni A-Men? Hmm.
"FRANCE. Groupe Clarins is preparing to boost significantly its fragrance
business via a selection of launches across all three of its brands (Clarins,
Thierry Mugler and Azzaro).
Fragrances currently represent 38% of the group’s activity for domestic and
duty free combined, but that proportion is set to rocket as the company gets
set to rev up its perfume portfolio.
First up is BMen, a new men’s fragrance from Thierry Mugler, which will be
launched in the second half of this year. Like its predecessor AMen (known as
Angel Men in certain markets) which was introduced in 1996, it was inspired
by the designer’s well-known interest in comic book heroes. But it is not the
only major project in the pipeline.
“We are studying several things in terms of exclusive fragrances,” vice
president international division Isabelle Herbreteau told The Moodie
Report. “And we will start with Thierry Mugler, in 2005. We are looking at
one-shot spring products; we are considering summer limited editions; and we
are also thinking about a “real” [travel retail] exclusive fragrance which
would not be a one-shot product. This would be dedicated absolutely to this
channel of distribution and would be treated accordingly in terms of
support.”
She continued: “Actually, 2005 is going to be a very big year for us in
fragrances. We will start the year by launching a new women’s fragrance from
Azzaro. Then, still in the first half, we will introduce something very big —
the very first Clarins-branded fragrance, for women. And in the second half
we will launch a new feminine fragrance from Thierry Mugler — the first major
event since Angel in 1992.”
The Clarins introduction in particular is a key development, marking as it
does the brand’s entry into the fragrances sector proper. And it will drive
significantly the group’s strategic objective of growing its fragrance axis
to 50% of its total business.
“Fragrances represent about 50% of the industry,” noted Herbreteau. “We have
no other objective than the one which is in line with the potential of the
business. To go from 3% to 50% requires a lot of action. And the first
Clarins fragrance will be a key part of that process.”