Nowy meski Armani- Black Code (ang.)

03.08.04, 13:25
z moodiereport.com

Zapowiada sie ciekawie- styl glamour powraca i to w orientalnym wydaniu.

"FRANCE. The L’Oréal group has unveiled a new men’s fragrance from Giorgio
Armani, called Armani Black Code.
It will make its debut in European travel retail in September, followed by
selected Asian markets in November. The US roll-out is scheduled for June
2005.
Claimed to be a new perspective on the Giorgio Armani man, the fragrance is
described as elegant, timelessly sensual, understated yet heady.
Earlier this year, at the launch of Armani Mania (The Moodie Report.com, 27
May), Giorgio Armani Parfums and Cosmetics General Manager Renaud de Lesquen
promised it would offer “glamour for men, and ultimate sophistication in a
bottle”.
The juice — Armani’s first masculine oriental — is a fresh, spicy composition
which opens on notes of lemon and bergamot, leading to heart of olive flower.
The base features Tonka bean and guaiacum wood.
The cylindrical glass fragrance flacon, inspired by the satin lapels of an
Armani tuxedo, is coloured midnight blue and topped with a matte cap. The
outer carton is a complementary blue-black, with the fragrance name stamped
in grey and white. The range comprises 50ml and 75ml edt sprays"

Zdjecia:
www.moodiereport.com/images/Armani%20Black%20Code%202.jpg
www.moodiereport.com/images/Armani%20Black%20Code.jpg
    • perfumiarz Re: Nowy meski Armani- Black Code (ang.) 03.08.04, 14:58
      Arcyciekawe, ostrzę ząbki na ten męski orient we włoskim stylu, hmm... :) p.
      • luloo1 Re: Nowy meski Armani- Black Code (ang.) 03.08.04, 15:08
        hm...a ja chyba nie ostrzę ząbków, bo orient w wydaniu męskim podoba mi się
        tylko w "Opium" (YSL jest mistrzem orientu) i może odrobinę w "Obsession" CK.
        Zapachy Armaniego mi kompletnie nie podchodzą, za wyjątkiem Mani damskiej, AdG
        to już przebrzmiała bajka (ale w końcówce lat 90.hit!), Emporio natomiast nie
        czuję i nie rozpoznaję, podobnie męskiej Mani, którą niuchałam wiele razy.
    • kkml_mav Re: Nowy meski Armani- Black Code (ang.) 03.08.04, 21:51
      szkoda ze flakon z manii. Zreszta w polsce pewnie w przyszle lato;]
      • forevermore79 Re: Nowy meski Armani- Black Code (ang.) 04.08.04, 11:25
        Z tego co wiem, premiera w Polsce pozna jesienia tego roku, ciut wczesniej
        bedzie debiutowac nowa damska Mania.
    • luloo1 Flakon z Mani, reklama z Kleina:) 04.08.04, 07:20

    • forevermore79 Wiecej detali 23.08.04, 10:23
      z cosmeticnews.com:

      "Hot on the heels of the women’s Armani Mania launch, L’Oréal Luxury Products
      Division’s Giorgio Armani brand is set to roll out a men’s fragrance, Armani
      Black Code. The brand is aiming to crack the top-15 men’s fragrance ranking
      worldwide. The men’s EdT is the brand’s first men’s oriental and is positioned
      to follow the three-fragrance line-up for men with a new scent emphasizing
      elegance and seduction.

      The fresh spicy oriental fragrance, composed by Antoine Maisondieu and Antoine
      Lie of Givaudan, takes off on a fresh citrus accord. The heart features olive
      flower and aniseed, while the dry-down includes notes of tobacco, leather and
      guaiacum wood. It comes in a midnight blue lacquered glass bottle, in the same
      shape as the men’s Armani Mania bottle.

      Armani Black Code debuts in the UK and Spain in September before rolling out to
      the rest of Europe in October and the US in 2005. The launch will be supported
      by a major advertising campaign including single- and double-page spreads-a
      black and white shot of a couple, scent strips, 5ml mini samples, 1.5ml
      sampling cards and liquatouch samples."

      To zapowiada sie bogaty w premiery sezon u Armaniego- polowa wrzesnia to nowa
      damska Mania, polowa pazdziernika to Black Code- u nas rowno z reszta Europy.
      Wyrazy "swiezosc" i "orient" dla mnie maja rozne znaczenie- poczekamy na ten
      fresh oriental.
      • sorbet Re: Wiecej detali 23.08.04, 11:01
        Foreviu, sprawdź proszę maila:-)

        No jestem ciekawy orientalnego Armaniego. Czy to będzie "prawdziwie orientalny"
        czy tylko "koncepcyjnie":-) czyli czyściutki i ładniutki. Obawiam się, że
        cytrusy, (prawd. maja czarować młodych klientów) nie bardzo chyba pasują. Nie
        bardzo rozumiem, po co Armaniemu kolejny świeży zapaszek :-) nawet ze skórą i
        tytoniem. Ale zobaczymy :-)

    • forevermore79 Jeszcze z WWD: 27.08.04, 09:47
      "PARIS — Giorgio Armani will go ultra glam this fall with Armani Black Code, a
      new Hollywood-inspired fragrance created as a sensual addition to its men’s
      portfolio.

      Black Code is the brand’s first oriental scent for males, meant to be
      quintessential Giorgio Armani — just like its high-end Black Label fashion line.

      “When Mr. Armani developed the fragrance with us, he [described] the essence of
      what elegant glamour is in a bottle,” explained Renaud de Lesquen,
      international general manager of Giorgio Armani Parfums et Cosmetiques, the
      Armani beauty business whose license is held by L’Oréal.

      “There is a reference to Hollywood,” he added, referring to the scent’s black-
      and-white print advertising with a movie-still aura. “It’s very legitimate for
      Armani.”

      “Mr. Armani is very linked to the world of stars — he has dressed the biggest
      actors in Hollywood,” continued Etienne Darroman, director of Giorgio Armani’s
      men’s fragrance division. “What he wanted to recreate was very sophisticated
      seduction.”

      It starts with Black Code’s juice. Concocted by Givaudan’s Antoine Lie and
      Antoine Maisondieu, the fresh, spicy oriental has a top focused on a citrusy
      note, a heart centered on an olive flower note, and a base featuring tonka bean
      and guaiacum wood notes.

      For Black Code, Steven Klein shot a single- and double-page print advertisement
      showing a man holding a woman. Male model Enrique Palacio — who for numerous
      years has been in Armani fashion shows — is the face of the campaign, which
      marks the first time a male and a female appear together in a Giorgio Armani
      men’s scent visual.

      “The universe is very glamorous,” said Darroman.

      Fabien Baron created Black Code’s streamlined bottle, whose shape resembles
      that of the Armani Mania scents. But for this iteration, the flacon is of navy
      blue glass and has a matte cap meant to emulate a tuxedo’s varied textures.

      In part, “black” figures in the scent’s name because it evokes eveningwear,
      and “code” refers to Armani’s principle of elegance, said Darroman.

      Black Code’s launch will be accompanied by scent strips, 5-ml. miniatures and
      Liquatouch samples.

      While Armani executives would not discuss numbers, industry sources estimate
      Black Code will generate $55 million, or 45 million euros, in retail sales
      during its first year worldwide.

      The scent will be introduced in Spain in the first two weeks of September,
      followed by the U.K., where Harrods will have an exclusive for the second half
      of that month. The rest of the world’s launch will take place in October, save
      for the U.S., which is expected to start selling the scent in 2005.

      The Black Code eau de toilette sprays are to come in 30-, 50- and 75-ml. sizes
      that will retail in France for $44.80, or 36.60 euros; $61.05, or 49.90 euros,
      and $72.70, or 59.40 euros, respectively."

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