Charlize Theron- nowa twarz J'Adore (ang.)

13.08.04, 10:24
Artykul z dzisiejszego WWD- potwierdzenie mojego wczesniejszego newsa- Theron
bedzie twarza "J'Adore" Diora- druga oscarowa pieknosc debiutujaca w reklamie
perfum- piersza to jesienia Nicole Kidman dla Chanel no.5

"NEW YORK — It’s the battle of the Oscar winners in the beauty world come
fall.
Parfums Christian Dior has confirmed that it has signed Academy Award-winning
actress Charlize Theron as the face of J’adore, one of its most successful
women’s fragrances. The Theron deal marks the first time Dior has used an A-
list celebrity in its fragrance advertising.
The news confirms a report that first ran in WWD on April 9.
Dior’s signing of Theron sets up an image battle with Chanel, which will
launch its campaign for Chanel No. 5 using Nicole Kidman early this fall.
“Working with both John and Nick was by far one of the most amazing
experiences of my life,” said Theron on Thursday, speaking of Dior designer
John Galliano, who chose Theron for the role and who served as the artistic
director of the TV and print campaigns, and Nick Knight, who shot the print
ads. “Everything was so effortless because of the collaboration between the
two. I feel extremely lucky to have been a part of something created by a
genius like John Galliano and someone as truly talented as Nick Knight.”
Pamela Baxter, president and chief executive officer of the Perfumes and
Cosmetics Group of LVMH Moët Hennessy Louis Vuitton in the U.S., and other
Dior executives declined to discuss the length of Theron’s contract or what
she is being paid, although industry sources believe the actress signed a
three-year contract worth between $3 million and $5 million. Theron, who this
year won an Oscar for her role in “Monster,” will star in both print and TV
advertising globally touting the scent, which was introduced in 1999.
TV ads will break in December, said Baxter. Print, which is still being
finalized, will break in either November or December fashion, beauty and
lifestyle magazines. Kidman’s print ads for Chanel No. 5 are expected to
break, at least in the U.S., slightly before Theron’s for Dior. Chanel is
said to be running its first ads in October fashion, beauty and lifestyle
magazines. It is likely that both the Dior and the Chanel TV commercials will
go head-to-head during the holiday selling season.
While some industry observers are quick to call the Theron signing a response
by Dior to Chanel’s deal with Kidman, Baxter strongly refutes the claim.
“Dior had planned all along to sign a celebrity, and executives here were
already talking to candidates before the Kidman announcement was made,” she
said. “However, you have to make sure that you have a good fit for your brand
when you’re choosing a face, because if you don’t get the perfect match it
can do your brand more damage than good. We found the perfect match in
Charlize.
“J’adore’s positioning has always been that of [the woman as] a golden
goddess,” continued Baxter. “And there’s no one who represents those
qualities more than Charlize does — she is the epitome of that positioning.
And in order to keep a classic brand fresh, you need to continually examine
the inherent core values of that brand, and you have to keep reinventing
them, which we are doing.”
Theron and Kidman are far from the only A-listers touting a scent. Indeed,
partnering with stars has proven to be beauty’s most popular marketing
strategy these days — particularly in the prestige fragrance segment.
Call it the In Style-ization of consumer goods, if you will: Baxter said she
believes the public’s fascination with all things celebrity-related has not
only made companies eager to sign stars, it has made the once-wary
celebrities themselves more open than ever to being wooed for these types of
deals. “Celebrities, to younger consumers, are role models — and if you find
one that fits your brand, it’s an automatic communicator of the lifestyle, of
the fantasy,” said Baxter. “But you have to be very careful when you make
that match, because today’s consumer is very marketing and media savvy.”
As far as the rest of Theron’s year goes, her Dior campaign is just one of a
number of projects on tap for the fall. Her next film is “Head in the
Clouds,” set for a fall release. She is also in preproduction for a new film
tentatively titled “Aeon Flux,” which is said to be an action/adventure film"

Charlize Theron:
www.wwd.com/images/articles/081304_7.jpg
Mysle, ze sprawdzi sie w kolejnej "zlotej" kampanii J'Adore :-)
    • luloo1 Re: Charlize Theron- nowa twarz J'Adore (ang.) 13.08.04, 11:47
      Mam nadzieję, że będzie wyglądała lepiej niż na tym zdjęciu, gdzie ma blond
      oliwkowy:(
      • charade Re: Charlize Theron- nowa twarz J'Adore (ang.) 13.08.04, 12:55
        Oj tak, ona się nada do tej reklamy i to bardzo ! To taka piękna kobieta, te
        Estonki, które reklamowały wcześniej to mogą jej buty czyścić, w ogóle mi się
        nie podobały.
        Ma styl idealny wręcz do reklamowania J'adore.
    • forevermore79 ZDJECIE 01.10.04, 14:21
      Nowa kampania debiutowala juz w zagranicznej prasie, oto notka i zdjecie z
      moodiereport.com

      "FRANCE. Parfums Christian Dior has unveiled its new promotional campaign for
      its feminine fragrance J’adore.

      It features Oscar-winning actress Charlize Theron, who was signed up as a
      company ‘face’ earlier this summer.

      It is the first time Dior has used such a celebrity as part of its fragrance
      advertising. Both the TV and print campaigns, which will break in earnest this
      autumn, have been directed by Dior designer John Galliano. "

      REKLAMA ( co o niej sadzicie?) :
      www.moodiereport.com/images/J'adore%20visual.jpg
      • lolik2 Re: ZDJECIE 01.10.04, 14:28
        no cóż, Charlize bardzo lubie i podoba mi się, ale to zdjęcie nie jest za fajne, jak dla mnie :( te cienie mi sie nie podobają
      • gocha221 Re: ZDJECIE 01.10.04, 14:32
        a ja uwazam ze zdjecie jest swietne:-)
        bardzo dobrze, ze zmienili modelke, bo poprzednia wygladała jakos tak chorowicie
        i anemicznie. I nie chodzi mi o jej szczuplosc, ale o twarz i oczy. Takie miałam
        skojarzenie patrzac na nia. A uroda Charlize dobrze do tego zapachu pasuje.
      • elve Re: ZDJECIE 01.10.04, 23:57
        jakieś takie przeegzaltowane to zdjęcie. i faktycznie nie widać, że to Theron,
        a szkoda, bo to prześliczna kobieta, i mówię zwłaszcza o twarzy, która tu jest
        jakoś w cieniu.
    • delie Re: Charlize Theron- nowa twarz J'Adore (ang.) 01.10.04, 15:33
      szkoda tylko, że patrząc na zdjęcie trudno się domyślić, że to ona:)
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