forevermore79
29.01.05, 20:04
Moze nie jest to marka-arcydzielo, ale ma tu pare zwolenniczek:
z WWD:
"NEW YORK — Coty Beauty is out to show Celine Dion is more than a one-hit
wonder in the fragrance department. Later this year, the pair will launch an
encore scent called Belong, which aims to duplicate the rousing success of
Celine Dion Parfums and its flanker scent, Celine Dion Notes.
The singer’s sophomore effort, which hinges on the tag line “Belong to the
moment,” is designed to reveal the candid, offstage personality of Dion.
“This fragrance is about celebrating life,” professes the performer in a mood
video that will be shown in some retailer accounts. “Let the world see the
real you and always belong to the moment. It’s about a women’s inner beauty,
her confidence, her passion, and her sensuality. It’s the way I like to feel
about myself.”
Belong, created by perfumer Christophe Raynaud, is described as a “refined
and joyful” scent. Key notes are a unique “Joie de Vivre” composition that
includes red pepper berries, bergamot and pineapple. Middle notes contain
sherry baby orchid, crystal peony and cotton flower. The base relies on
hinoki wood, which is used to build Buddhist temples in Asia.
This spring, the fragrance will be available in midtier and specialty stores,
such as J.C. Penney Co. Inc., Sears, Roebuck & Co., Kohl’s Corp. and Ulta, in
a 0.5-oz. bottle for $20, a 1.7-oz. bottle for $35 and a 3.4-oz version for
$48. For the mass rollout, Coty will swap the 3.4-oz. version for an
exclusive 1-oz. bottle. Belong will also include two ancillary products, a
shimmer powder in a puff for $16 and a body lotion for $12.50.
Belong is housed in a pentagon-shaped glass bottle with an engraved silver
collar topped with a floating, silver cap. The outer carton is lavender with
accents of white and orange.
Coty has also piggybacked off the performer’s Las Vegas act at The Coliseum —
constructed by Caesars Palace specifically for Dion. Her fragrances are the
highest-grossing sales items in the dedicated Celine Dion boutique there, and
interactive scent machines pump her scent through the lobby of Caesars."
zdjecie:
www.wwd.com/content/articles/012805_11.jpg