forevermore79
23.05.05, 09:45
z WWD, kolejna odslona Addicta- tym razem w rozu, od jakiegos czasu juz w
Azji, teraz powoli wchodzi na rynki europejskie (UK) i USA.
"Dior Addict 2, on the other hand, is more of a fashion fragrance, said
Hawkins, although a final determination hasn't yet been made as to whether it
will stay permanently or be supplanted each year by a new Addict fashion
fragrance. Intended to appeal to a younger consumer than the first Addict,
Addict 2 has top notes of bergamot, grapefruit and orange; a heart of
freesia, lily of the valley, watery lotus, pineapple, watermelon and
grenadine, and a dry-down of sandalwood and cedarwood. Its juice is by
Robertet. Dior Addict 2 will launch in Sephora in July and in department
stores in August; in total, it will be in about 750 doors in the U.S.
In keeping with the desire to appeal to more youthful consumers, Dior Addict
2 will be priced lower than its couture sister. Dior will do a 20-ml. eau de
toilette spray exclusively for Sephora; it will retail for $37. In department
stores and Sephora doors, eaux de toilette in 50-ml. and 100-ml. sizes will
be available, for $48 and $68, respectively. The bottle is a pink-toned,
silver-capped interpretation of the original Addict bottle, which is midnight
blue with a gold cap. Industry sources estimated that it could do $10 million
at retail in its first year on counter."
boutique1.dior.com/as/do/sessionid/new/ep/UK_direct_product-Boots-UK/PartnerProductSKU/10044812