forevermore79
26.05.05, 13:05
Nowy meski zapach Diora- inspirowany kolekcjami Heidi Slimana (nie popieram
jego tworczosci za bardzo), nuty i opakowanie jednak kusza, z moodiereport:
"FRANCE. Christian Dior is poised to launch a flagship men’s fragrance which
the house says will be its “engine for growth” in the men’s sector.
Set for a September/October 2005 launch, Dior Homme marks a departure from
the company’s other men’s lines, Fahrenheit and Eau Sauvage. It the first
fragrance linked to Christian Dior men’s fashion, headed by the renowned
designer Hedi Slimane. Slimane, much feted in the fashion world for his clean-
cut, monochrome suits, is also the artistic director for Dior’s men’s
fragrances.
“Our existing men’s lines are not linked to Dior fashion,” said Operational
Marketing Director Travel Retailing Alain Cadet. “Dior Homme will be the
flagship fragrance and will be the engine for growth for us.”
The bottle and the four advertising visuals bear out Slimane’s winning
fashion strategy. The Irish model Jeff appears in a slimline black suit with
white open-necked shirt designed by Slimane.
The clean-lined, chunky glass bottle, packaged in silver and black,
incorporates an innovative spray mechanism. Instead of the spray being on
show inside the bottle, it is covered in a steel tube. “This [steel tube] is
a technological breakthrough,” said Cadet. “It is very difficult and
expensive to produce.”
The fragrance, described by Cadet as classic and modern at the same time, is
also unique in terms of its juice. Cadet told The Moodie Report: “It is the
first powdery fragrance for men; it is different. It is floral fragrance with
iris as a key ingredient. It is aromatic and also contains cardamom and
lavender, with moody notes of vetiver and leather.”
The high-end line is aimed at the 20 to 40 age group and retails 7% above
Fahrenheit. Two edts are available: 50ml and 100ml. The ancillary products
will include aftershave lotion, aftershave gel in a tube, deostick and deo
spray, and shower gel."