News- Rabbane Black XS (ang.)

03.06.05, 09:40
Z WWD- wreszcie cos meskiego mnie zaintrygowalo, ciekawe, korzenne nuty,
flakon w stylu bad boy- chetnie przetestuje, tym bardziej, ze mam klasycznego
XS i uzywalem letniego i wersji Extreme.

"PARIS — Paco Rabanne is targeting bad boys with hearts of gold with Black
XS, starting this summer.
The brand, which is owned by Barcelona-based Puig Beauty & Fashion Group,
will introduce the scent as a follow-up to its 1993 XS men's fragrance.

The new scent targets a young consumer, aged 18 to 25 years old, compared
with XS' core consumer, who is about 35.
"It's the man of the 21st century, explained a la Rabanne," said Vincent
Thilloy, international marketing director at Paco Rabanne Parfums. "He's a
sensitive bad boy."

To illustrate such duality, the word "black" is written in gothic lettering
and is intertwined with roses on the scent's tall black bottle.
The Black XS flacon, which is of heavy glass decorated with vertical grooves,
is topped with a black flip-top cap.

The fragrance's advertising also attempts to capture the multiple facets of
the 21st-century man. Shot by photographer Matthew Brookes, the campaign
features model Will Chalker.
"In the visual, we wanted to show the very sensual side of the Black XS man,
but also the bad boy side," said Thilloy.
The print ad will break as single and double pages, as well as posters. The
campaign will be accompanied by a sampling effort that will include vials.

Black XS' juice, a fresh sensual woody, was concocted by Firmenich's Olivier
Cresp. It features top notes of Calabrian lemon, kalamanzi, tagete and sage;
heart notes of cinnamon, tolu balm, black cardamom and praline, and base
notes of palissandre wood, black amber, patchouli and ebony wood.

The eau de toilette will be available as 50- and 100-ml. sprays that will
retail in France for 39 euros and 49 euros, respectively, or $48 and $60 at
current exchange. The ancillary line comprises a 100-ml. aftershave lotion
for 40 euros, or $49; a 100-ml. shower gel for 21 euros, or $26; a 150-ml.
deodorant spray for 21 euros, or $26, and a 75-gram deodorant stick for 18
euros, or $22.

Thilloy declined to give sales projections. However, industry sources
estimate the fragrance will generate 20 million to 30 million euros, or $24
million to $37 million, in wholesale volume its first year on counter.
The fragrance will be introduced at the end of July in France and will be
launched internationally in September through October."

www.wwd.com/content/articles/060305_6.jpg
Faktycznie- black to nowy trend na nast. sezon- Polo Black, czy City Glam w
czerni.
    • forevermore79 Re: News- Rabbane Black XS (ang.) 08.06.05, 08:56
      wiecej z cosmeticnews:

      "Puig-owned fragrance brand Paco Rabanne is seeking to capture a younger age
      group within its XS men’s franchise. Dressed in black and decorated in Gothic-
      style writing, the new men’s scent, BlackXS, flaunts a bold originality
      alongside the original XS pour Homme (1993), that appeals to the 18- to 25-year
      old.
      The scent, formulated by Olivier Cresp of Firmenich, features top notes of
      Calabrian lemon, tagetes and sage over a heart of praline and cinnamon, ending
      off on black amber and ebony wood. The fragrance will be portrayed in a visual
      starring UK model Will Chalker, bare-chested and wearing a long thick-chained
      XS pendant around his neck.
      The Black XS line comprises two EdTs 50ml (€39) and 100ml (€49), along with
      four ancillary items, priced from €18-€40.
      The fragrance will launch in France in July before hitting international
      markets in September."
      www.cosmeticnews.com/images/parfums/pacorabanne_black.jpg
      Zakochalem sie w tych opakowaniach :-)
    • forevermore79 Oficjalna strona zapachu (b. fajnie zrobiona): 05.08.05, 14:53
      www.pacorabanne.com/blackxs/anglais/
      Skladniki naprawde kusza- to moze byc wielki hit.
      • perfumiarz Po obejrzeniu tego filmiku z czarną różą... 08.08.05, 13:55
        nasunęło mi się takie skojarzenie ze starszą płytą Kata "...róże miłości
        najchętniej przyjmują się na grobach" :))) p.
    • perfumiarz :)) 08.08.05, 13:32
      No, fakt, pełno czerni. To po sezonie będziomy mogli zrobić mini ranking na
      najbardziej czarny zapach :)) Ja dziś robiłem na specjalne zamówienie zapach
      garbarni, czy mogę go dołączyć do rankingu?? ;)) p.
    • kalooo Re: News- Rabbane Black XS (ang.) 05.01.06, 22:45
      Jeezuuu...
      Dopiero dziś piszę, bo właśnie obwąchałam jeszcze raz bloterek i co?
      I normalnie Light Blue! Gad demyt,fala LB nawet na męskie już przeszła!;)
      Ale do rzeczy-pierwszy zapach męski, który jest bardziej damski niż niejeden
      dla kobiet-poziomki,cytrusy,owoce-no po prostu targ na wiosnę;)
      A na końcu Light Blue...
      • luloo1 Re: News- Rabbane Black XS (ang.) 06.01.06, 12:02
        A mnie się spodobał, nie wąchałam go jednak w nucie głębi, bo zgubiłam
        papierek:)
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