forevermore79
07.06.05, 13:05
z WWD- nie jest to zupelna nowosc- zapach byl na wylacznosc Azji przez rok,
teraz u nas:
"Bulgari to Crystallize Its Omnia Collection
WWD NEW YORK — Next month, Bulgari will look into its crystal ball and hope
for a winner with the launch of Omnia Crystalline.
The woody, floral fragrance — inspired by the “pureness of crystal,” Bulgari
said — will launch exclusively at 95 Nordstrom doors in July and then will be
rolled out in September to selected Neiman Marcus, Bloomingdale’s, Saks Fifth
Avenue, Marshall Field’s and Sephora stores, for a total of 250 doors.
“It started with a notion of transparency and luminosity,” Paolo Alberti,
vice president of the perfume and licenses division for Bulgari, said of the
scent. “We wanted to make a jewel-like object that had maximum purity and
light. Our heritage in jewelry made the pureness of crystals and the name
Crystalline come to mind immediately.”
A strong departure from the original spicy Oriental Omnia, which was launched
in September 2003, Crystalline was developed by Firmenich’s Alberto Morillas.
The scent features top notes of bamboo and nashi, a Japanese pear; middle
notes including lotus flower, and bottom notes featuring balsa wood.
The Crystalline collection will include 1.33-oz. and 2.2-oz. spray eaux de
toilette priced at $57 and $67, respectively. A 6.8-oz. body lotion for $38
and a 6.8-oz. shower gel for $36 will accompany the scents. While there’s no
national advertising planned for Crystalline at this time, industry sources
expect the fragrance to do up to $5 million at retail in its first year on
counter."
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