News- Cavalli Serpentine (ang.)

15.06.05, 11:39
Czwarty damski zapach Cavalli- po Cavalli, Just Cavalli i Oro- szkoda tylko,
ze ta marka ma u nas tak kiepska dystrybucje- za to same ubrania- ich bogaty
styl dawno juz zdyskontowal slawe Versace.

z cosmeticnews:

"Italian fragrance manufacturer ITF is launching a new women's fragrance
under its Roberto Cavalli license this September. The juice, called
Serpentine and composed by Jacques Cavallier of Firmenich, is built around
notes of mango flower combined with mandarin, tiare flower and amber.

The packaging and bottle were both designed by the Roberto Cavalli Company
with designer Serge Mansau. The bottle, decorated with a snake motif, a
symbol of the couturier's fashion, is topped with a golden cap. “We have
created a [deluxe bottle] to correspond to the luxury universe of Roberto
Cavalli's couture,” ITF marketing manager Laura Chiari explains.

The EdP comes in 30ml (€43), 50ml (€59) and 100ml (€80) formats and will
launch in Italy, Germany and Austria in September, to be followed in October
through May 2006 in Cavalli's international markets.

Ancillaries to the fragrance include a shower and bath gel (200ml: €28), a
body lotion (200ml: €33), a fragranced body cream (200ml: €65) and a 100ml
deodorant (€26).
The press campaign, shot by duo Mert and Marcus, will be applied on a market-
to-market basis."
    • forevermore79 Re: News- Cavalli Serpentine (ang.) 15.06.05, 13:27
      Fotka:
      www.cosmeticnews.com/images/parfums/cavalli_serpentine.jpg
    • forevermore79 Wiecej z WWD: 23.08.05, 10:57
      "Roberto Cavalli's Serpentine Style
      MILAN — For Roberto Cavalli, the snake is a symbol of good luck.
      The story goes that when Cavalli was trying to get his fashion line off the
      ground, he kept stumbling on the sign of the snake, which led him to believe
      that it brought him good fortune.

      That's why the Tuscan fashion designer has used it as a motif for his
      fragrances — namely in the imagery and packaging of his original fragrances,
      Roberto Cavalli Woman and Roberto Cavalli Man. The scaly reptile also has
      inspired his latest scent, called Serpentine.

      Cavalli's new women's scent, Serpentine, will be launched in Europe this fall.
      The fragrance was presented to a select group of Italian press by the
      designer's wife, Eva Cavalli, at the couple's Tuscan villa in June.

      Roberto Martone, president of ITF, the distributor and manufacturer of Roberto
      Cavalli fragrances, said the company, in collaboration with the designer, had
      utilized the image of the snake at every level of the perfume's conception —
      including the bottle design, the scent's juice and the advertising campaign.

      "The bottles, depending on their size, each feature a number of snakes
      intertwined with one another," said Martone. "We selected one of the
      fragrance's notes, mango blossom, because in Brazilian tradition it is the food
      of the snakes." He added that the particular floral note was known for its long-
      lasting qualities.

      The scent will be rolled out to 6,400 doors globally beginning in September and
      will enter the U.S. market with ITF's new American distributor, Clarins, in
      early 2006. Martone said he hopes that Clarins will be capable of doubling
      sales of the Cavalli fragrance brand in the U.S. next year.

      "It's a difficult country to manage, and we know with this agreement with
      Clarins we are in the best hands to drive the potential of Roberto Cavalli,"
      said Martone. "We will benefit from their consistency, organization and
      persistence."
      Serpentine could generate between $27 million and $32 million in first-year
      retail sales volume globally, according to industry sources.

      The scent's transparent, rounded flacon features as many as three linked snakes
      on its front that have been gilded with gold leaf. The bottle, designed by
      Serge Mansau, is topped with an antique gold-colored stopper.

      The scent, created by Firmenich, features top notes of mango flower, mandarin
      and artemisia balanced out with middle notes of Tahitian tiare, violet leaves,
      frangipani and black pepper, and bottom notes of tolu balm, amber and sandal.
      Serpentine is part of the floral-amber family.

      The scent has an accompanying advertising campaign picturing a model's wet face
      held by her hands, one of which has a yellow and black snake wrapped around the
      wrist like a bracelet. The campaign was shot by photographers Mert and Marcus.

      The scent will be released as an eau de parfum spray, with the 30-ml. size
      priced at 43 euros, or $52.35 at current exchange; the 50-ml. flacon priced at
      59 euros, or $71.85, and the 100-ml. version priced at 80 euros, or $97.40. A
      bath and body line will accompany the launch, featuring a 200-ml. bath and body
      gel priced at 28 euros, or $34.10; a 200-ml. body lotion priced at 33 euros, or
      $40.20; a 100-ml. spray deodorant priced at 26 euros, or $33.15, and a 200-ml.
      luminescent body cream for 65 euros, or $79.15."
      www.wwd.com/content/articles/082205_7.jpg
    • perfumiarz Re: News- Cavalli Serpentine (ang.) 24.08.05, 13:37
      Kolejny zapach robiony przez J. Cavalliera, znaczy muszę powąchać :) Butelka
      też bardzo ładna, choć stonowana, ale z klasą. p
    • elve Re: News- Cavalli Serpentine (ang.) 24.08.05, 14:38
      alez flakonik :) mmm :) czyżby kolejny na liście chcianych? :)
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