forevermore79
23.09.05, 09:23
Grupa Elizabeth Arden (ktorej licencja na kosmetyki Britney Spears przyniosla
gigantyczne zyski) podpisala wlasnie kolejny kontrakt- tym razem z krolowa
kiczowatych romansow- Daniele Steel, z WWD:
"NEW YORK — Elizabeth Arden announced Thursday that it has signed a global
licensing agreement with romance novelist Danielle Steel.
Under the terms of the deal, Steel and Arden will develop a prestige
fragrance brand using Steel's name that will bow in the U.S. in fall 2006.
Financial terms were not disclosed.
"We are proud to be partnering with Danielle Steel," stated Paul West,
president and chief operating officer of Elizabeth Arden. "She is recognized
globally and Ms. Steel's image will be instrumental in creating the vision
for the brand. She will be personally involved in all aspects of product
development, bringing her elegance, ideas of romance and passionate
personality to her signature line."
In a statement, Steel said, "This is a wonderful opportunity to introduce my
readers to another dimension of my creative life. Fragrances represent so
many of the aspects of life that my characters experience — commitment, love,
emotion." "
Czy ten trend celebrity sie kiedys skonczy? W naszych sephorach jest juz
Paris Hilton, na debiut Steel mozemy na szczescie jednak nie liczyc.