News- celebrity fragrance... zespolu Kiss (ang.)

13.02.06, 10:07
Z cosmeticint.com:

"Kiss, the rock band famed for rock and roll, outrageousness and painted
faces for over three decades, has inked a fragrance licensing deal with
Gemini Cosmetics.
“Today Kiss is nearly a one billion dollar brand,” commented Neil Katz,
president and ceo of Gemini Cosmetics. “This introduction will interpret the
band’s iconic image in a way that is fun and explosive,” he added.
The first products, a male and female fragrance, are expected to launch in
September. There will also be beauty skus.

“Kiss men’s and women’s fragrances will deliver theatre, entertainment and
excitement to the main floor of department stores,” continued Katz. “We
tested the initial Kiss fragrance advertising concept with a sampling of more
than 1000 male and female department store fragrance consumers. The results
indicated a level of purchase intent I have rarely seen in 30-years of beauty
product consumer research.” He added that sales were likely to come from long-
standing Kiss fans, young people who are discovering Kiss for the first time,
as well as collectors.
The band comprises co-founders Gene Simmons and Paul Stanley, who is also the
guitarist. Simmons is currently involved in the Rock School programme, airing
on Channel 4 in the UK , in which he tries to teach the art of rock stardom.

“While most upscale fragrances communicate a similar personality, we wanted
these scents to break the rules and speak a different body language,” said
Stanley . “Like Kiss, these fragrances make no apologies for embodying an
attitude that is unrepentantly sexy, aggressive and incredibly unique,” he
added.
Indeed this is not the first time a beauty deal has come from the less-than-
mainstream rock and roll camp. At the John Galliano fashion show in Paris in
October, gothic star Marilyn Manson announced that he is to introduce a
fragrance and cosmetics line (Cosmetics International 21 October 2005 ). In
addition, MAC has worked with the likes of Elton John, Eddie Izzard, Liza
Minnelli and Ru Paul.

Gemini also hit the news recently by announcing it is to distribute the new
Revlon scents, which will mark Revlon’s re-entry into the department store
fragrance business (Cosmetics International 10 February 2006 ).
“The Kiss fragrance will surprise even the most knowledgeable Kiss
aficionados,” concluded Katz."

    • ivesman Re: News- celebrity fragrance... zespolu Kiss (an 13.02.06, 16:08
      Bardzo jestem ciekaw tego przedsięwzięcia:)
    • elve Re: News- celebrity fragrance... zespolu Kiss (an 13.02.06, 18:03
      o matko i córko!!! :D
    • perfumiarz joo... :)) Fajnie! 14.02.06, 08:07
      zapach z pazurem? czekamy, czekamy... :))
    • forevermore79 Nowe info 14.04.06, 14:32
      Zdjecie flakonow:
      www.wwd.com/content/issues/041406.jpg
      O dziwo- bedzie to duet zapachowy, a nie woda unisex, nuty tez zbyt klasyczne-
      o nich plus dodatkowa fotka tutaj:
      www.basenotes.net/community/YaBB.pl?num=1144997773
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