forevermore79
08.03.06, 10:02
Z cosmeticnews.com- kolejny zapach gwiazd i kolejna licencja Coty:
"US beauty manufacturer Coty Inc has signed a deal with US entertainment
partners Disney-Touchstone Television (ABC) to develop a new fragrance
inspired by US national television network ABC’s hit series “Desperate
Housewives” for release this fall into department stores across the US.
"We've seen a tremendous response to “Desperate Housewives” products made
available to date, so extending the franchise into the world of fragrance
makes perfect sense,” ABC Entertainment and Touchstone Television senior vice
president, business development, Bruce Gersh said in a statement.
This also marks the first time that Coty has teamed up with a major studio to
develop a fragrance inspired by a hit primetime television show. “Desperate
Housewives” reaches over 24 million viewers per week.
Its core cast of female actors, playing diverse character types, have not
gone unnoticed by beauty companies with Clairol snapping up Teri Hatcher and
L'Oréal Paris naming Eva Longoria as a spokesperson.
Details are not yet available on the first fragrance or on an eventual
international roll out."