News- zapach "Desperate Housewives" (ang.)

08.03.06, 10:02
Z cosmeticnews.com- kolejny zapach gwiazd i kolejna licencja Coty:

"US beauty manufacturer Coty Inc has signed a deal with US entertainment
partners Disney-Touchstone Television (ABC) to develop a new fragrance
inspired by US national television network ABC’s hit series “Desperate
Housewives” for release this fall into department stores across the US.
"We've seen a tremendous response to “Desperate Housewives” products made
available to date, so extending the franchise into the world of fragrance
makes perfect sense,” ABC Entertainment and Touchstone Television senior vice
president, business development, Bruce Gersh said in a statement.
This also marks the first time that Coty has teamed up with a major studio to
develop a fragrance inspired by a hit primetime television show. “Desperate
Housewives” reaches over 24 million viewers per week.
Its core cast of female actors, playing diverse character types, have not
gone unnoticed by beauty companies with Clairol snapping up Teri Hatcher and
L'Oréal Paris naming Eva Longoria as a spokesperson.
Details are not yet available on the first fragrance or on an eventual
international roll out."
    • goldioo Re: News- zapach "Desperate Housewives" (ang.) 08.03.06, 10:46
      Dlaczego nie było zapachu "6 stóp pod ziemią"?hihihi.
      • may2004 Re: News- zapach "Desperate Housewives" (ang.) 08.03.06, 10:49
        alez jest, tylko nazwa im sie pomyliła i Jezus dell Pozo nazwał go "Black" (a
        drugi trupi to przecież "Angel")
        • goldioo Re: News- zapach "Desperate Housewives" (ang.) 08.03.06, 10:58
          :)In black to bardziej popołudniowa herbatka z rumem plus likierek dla
          nieboszczyka
          Angel to naprawdę elegancki, piekny i ukwiecony pogrzeb...
      • forevermore79 Re: News- zapach "Desperate Housewives" (ang.) 08.03.06, 11:00
        :-)). Swoja droga, uwielbiam ten serial! Szkoda, ze juz go nie produkuja- ale
        moze i dobrze, predzej, czy pozniej koncza sie pomysly.
        Chcialbym kiedys miec zestaw DVD wszystkich sezonow- na HBO wlasnie koncowka
        leci. I piosenka promujaca- Sia "Breathe me", piekna i wzruszajaca rzecz.
        Ale "Rzym" rownie udany- tu juz sa perfumy Laury Biagotti- Roma :-))
        • goldioo Re: News- zapach "Desperate Housewives" (ang.) 08.03.06, 11:12
          Rzadko kiedy miałam czas obejrzec...ale Breathe me - cudeńko, jak ja kocham
          takie klimaty...
          Przyznaję z reką na sercu, że ogladąłam...S.A.T.C.:)-ale tu sprawa zamknięta -
          S.J.Parker poszła za ciosem i wyposażyła się w zapach:)
          • charade Re: News- zapach "Desperate Housewives" (ang.) 08.03.06, 13:47
            Pewnie jakiś kolejny nijaki tworek. Swoją drogą strasznie nudne te Zdesperowane
            Gospodynie Domowe. Pościągałam sobie kupę odcinków, przebrnęłam przez kilka i
            nie chce mi się dalej.
            • anna_mg Re: News- zapach "Desperate Housewives" (ang.) 08.03.06, 14:10
              Rzecz gustu. Jak sie oglada od poczatku, kolejno i zwraca uwage na dialogi,
              ktore sa naprawde swietnie napisane, to moze sie spodobac. Ja jestem na biezaco
              z odcinkami i chociaz obawialam sie, ze druga seria bedzie slabsza, to wciaz
              nie widze oznak pogorszenia sie tego serialu.

              A co do perfum - powinny pachniec wisteria, skoro rzecz dzieje sie na Wisteria
              Lane.
              • charade Re: News- zapach "Desperate Housewives" (ang.) 08.03.06, 14:29
                Pewnie, że rzecz gustu. Oglądam od początku, ale wolę "Seks w wielkim mieście".
                Jak dla mnie miał więcej polotu.
    • forevermore79 OPIS ZAPACHU- "FORBIDDEN FRUIT" 19.05.06, 08:34
      z WWD.com, juz znamy szczegoly:

      "By Julie Naughton

      Coty Courts 'Housewives' and KoseNEW YORK — Coty is hoping that the deal it
      signed for its new “Desperate Housewives” fragrance will usher in a new model
      for licensing.
      Coty and Touchstone Television, which produces the hit TV show, signed a deal
      in March to produce Forbidden Fruit, the new women’s fragrance. Unlike most
      other celebrity beauty products, the new scent is based on a show, rather than
      an individual star, and is developed with a production company.
      Coty chief Bernd Beetz said in March that a deal like this gives Coty a
      platform for a lifestyle brand — one, he hinted, that could lead to additional
      partnerships with studios.
      Certainly, Coty — which holds the licenses of Jennifer Lopez, Sarah Jessica
      Parker and Celine Dion, among others — is an acknowledged celebrity scent
      powerhouse. But Dennis Keogh, senior vice president of marketing for Coty
      Prestige, believes the “Housewives” license brings a new dimension to the
      house’s celebrity bent.

      “This scent is based around a show, a concept — not around a particular star,
      like most of the other celebrity projects,” said Keogh. “It takes the genre to
      a whole new level.”
      With the program’s estimated 30 million viewers, there’s plenty to get
      desperate about, added Teri Siegel, vice president of marketing for Coty
      Prestige, a division of Coty Inc. “Our goal is to turn all of the viewers into
      fragrance users,” she said.
      That’s a reasonable goal, thinks Bruce Gersh, senior vice president of business
      development for ABC Entertainment and Touchstone Television. “We’ve seen a
      tremendous response to the ‘Desperate Housewives’ product line extensions,”
      said Gersh. “Coty was the obvious choice for the ‘Desperate Housewives’
      fragrance. They pioneered the celebrity fragrance category, and have a very
      successful track record with major brands.”

      Forbidden Fruit, concocted by Firmenich, is a fruity floriental. Top notes are
      of crisp Rome apples, orange flowers and ripe, juicy peaches, with a heart of
      wisteria (naturally, given the fact that the characters live on Wisteria Lane),
      jasmine, ylang-ylang and passion lily. The drydown is of cedarwood, sandalwood,
      vanilla and tonka bean. Forbidden Fruit’s bottle of frosted glass with a
      scarlet cap is intended to be reminiscent of an apple, noted Siegel.

      One stockkeeping unit, a 3.4-oz. eau de parfum retailing for $49.50, will be
      produced.

      Forbidden Fruit will be launched in mid-September and will be exclusive to
      Macy’s nationwide, in a distribution of about 700 doors. It also will be sold
      at macys.com. While none of the executives would comment on projected sales or
      advertising spending, industry sources estimated that the fragrance could do $5
      million to $8 million in its first year on counter, and that advertising and
      promotional spending would likely top $1 million during the launch season.

      National print advertising, planned for September celebrity lifestyle magazines
      such as In Style and People, features the show’s leading ladies — Felicity
      Huffman as Lynette, Teri Hatcher as Susan, Marcia Cross as Bree, Eva Longoria
      as Gabrielle and Nicollette Sheridan as Edie — arrayed on a bed of red apples.
      Personal appearances by the “Housewives” are being discussed, although nothing
      is final, said Siegel.

      None of the players would reveal if they’ll be back for another bite of the
      apple with a men’s fragrance or additional women’s fragrances. But Gersh isn’t
      ruling it out. “Given the popularity of show and how women all over the world
      have embraced the ladies of Wisteria Lane, that is definitely a possibility,”
      he said. “Our focus, at the moment, is on working with Coty to make Forbidden
      Fruit a huge success.” "
      www.wwd.com/content/articles/051906_8.jpg
      Jablka jak z rodem z Be Delicious, wielka kampania, tylko 1 pojemnosc- to sie
      moze im udac- zapach z pewnoscia jednak nie przetrwa dluzej, niz sam serial.
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