forevermore79
28.04.07, 13:17
Z cosmeticnews.com:
"French luxury-goods company Hermès’s Parfums division hopes it has a new
pillar fragrance in the making. Kelly Calèche is the first major women’s
fragrance to join the brand since Eau des Merveilles launched in 2004. But
since reporting a robust 39% increase in fragrance sales in 2006 thanks to
the men’s fragrance Terre d’Hermès, the newcomer has a lot to live up to.
Kelly Calèche draws inspiration directly from the heart of the Hermès
house. “We wanted a fragrance that draws from Hermès’s heritage,” Hermès
Parfums general manager Catherine Fulconis says. Its name comes from the
Hermès leather Kelly bag (created in 1930) and the Calèche fragrance—one of
the first fragrances for the saddle house, first launched in 1961. The scent
is inspired by the smell of fine leather.
Hermès perfumer Jean-Claude Ellena created the floral leather blend, the
first such scent for women by the brand. The bottle, which is inspired by the
design of the original Calèche fragrance, has a ring-operated spray, an
element recalling the buckle-opening of the Kelly bag, as well as the spray
for Terre d’Hermès. The bottle is the work of in-house designer Philippe
Mouquet, who was also behind the Terre d’Hermès bottle.
While Kelly Calèche is not marketed for a specific consumer, the fragrance
nevertheless fits between the younger following of Eau des Merveilles and the
more classic positioning of 24, Faubourg, Fulconis tells CosmeticNews.
Kelly Calèche will have an exclusive preview at the new Hermès boutique,
which opens in Wall Street, New York, US in July. It then arrives in Hermès’s
boutique network in August and global selective distribution in September.
Posters and a print advertising campaign will back the launch.
The line comprises EdTs in 50ml and 100ml sizes, priced at €64 and €90
respectively, a body lotion (€47), a bath and shower gel (€39) and a
deodorant (€38)."
www.cosmeticnews.com/images/parfums/hermes_kellycalleche.jpg
W nazwie, kolorze perfum jest pewien dysonans- chyba Hermes pozazdroscil
Diorowi odmlodzenia Miss Dior za pomoca M.D. Cherie