forevermore79
25.05.07, 12:14
Na razie 1-a zapowiedz, wraz z rozpiska premier innych kosmetykow marki
Guerlain- z cosmeticnews.com. Procz wspomnianego nowego L'Instanta firma
przedstawi takze jesienia 2-gi zapach- "My Insolence"- czyzby wszystko
mialoby byc teraz odgrzewaniem pomyslow?
"LVMH-owned beauty brand Guerlain is pulling out the stops come September
with a new skincare offering, a women’s fragrance and new makeup items. The
brand’s new facial care line, Success Future, will replace the Issima
Success, Success Model and Success Laser lines, while the luxury-priced
Orchidée Impériale will remain a strategic part of the brand’s skincare
portfolio. Targeting women between 35 and 60 years, Success Future’s formula
features amber and tensotrophin, a molecule that encourages collagen
production. The line includes a day cream, priced at €76 for 30ml and €108
for 50ml, night cream (€€96 for 30ml and €132 for 50ml) and a serum (€108 for
30ml). The blue packaging resembling a chiselled stone is by French jeweller
Hélène Courtaigne Delalande. Success Future launches internationally in
September.
Four years after the launch of L’Instant de Guerlain, the house has created a
new women’s fragrance called L’Instant Magique. The scent features a blend of
white musk, bergamot, rose and freesia, formulated by Randa Hammami of
Symrise. The line comprises EdPs in 30ml (€49.50), 50ml (€72) and 80ml (€87)
formats and a 7.5ml extract (€92), a body lotion (200ml, €46.50) and a shower
gel (200ml, €34). The bottle is a more elongated version of that of the
original L’Instant. L’Instant Magique, which launches in September, will be
backed by a full-scale advertising campaign, including television and press
and extensive sampling at the point-of-sale.
Guerlain is also adding new products to its makeup range. An Ombre Eclat
eyeshadow duo and eyeliner palette (€42) and KissKiss Liplift (€25) colorless
lipstick primer both feature packaging designed by Hervé Van Der Straeten,
the designer of the KissKiss lipstick case. And for the first time, Guerlain
has created a range of five makeup brushes, which will retail from €25 to
€50. Additional products include L’Or Radiance Concentrate with Pure Gold, a
hydrating gel-format makeup base featuring 24-karat gold flecks (€24) and
Parure, a refillable compact foundation with crystal pearls (€49, refills
€35), also designed Hervé Van Der Straeten."