News- Marc Jacobs: Daisy (ang.)

01.06.07, 12:56
Z cosmeticsint.com:

"Fashion designer Marc Jacobs has added an ironic twist to his latest
fragrance with licensee Coty Prestige, by naming it after a scentless flower.

Daisy is said to capture Jacobs’ irreverent sense of humour and was chosen
because it is a “bright and happy flower that makes you want to smile”,
according to Liz Garrett, md of Coty Prestige in the UK where the scent
debuts on 4 August.

The exclusive launch at Harvey Nichols continues the fun with a scratch and
sniff display allowing consumers to experience the scent by smelling daisies
placed on the store’s windows. The fragrance rolls out in 400 doors
nationwide from 1 September.

Daisy falls under Jacobs’ diffusion fashion line, Marc by Marc Jacobs, and is
described as “sophisticated but not too serious” by Coty, reflecting the
secondary line’s “vibrant, playful, eclectic design”. It joins Marc Jacobs,
Marc Jacobs Women, Marc Jacobs Blush and the Marc Jacobs Splash Collection in
his fragrance portfolio.

The floral bouquet combines top notes of wild strawberry, violet leaf and
ruby red grapefruit with a heart of gardenia, violet and jasmine petal. The
base rounds out the scent with musk, vanilla infusion and white woods.

Daisy’s packaging is said to exude youthful sophistication with a touch of
vintage charm. The curved edged, weighted clear glass bottle is topped with a
gold cap adorned with white vinyl daisies in different sizes.

The scent is complemented by a Luminous Body Lotion (£22), Bubbly Shower Gel
(£20) and Velvet Body Butter (£25). Daisy is available in a 100ml edt priced
£50 and a 50ml version priced £40. The range will be extended on 1 November
with a limited edition daisy-shaped ring containing a solid perfume priced
£20."


    • kalia_t Re: News- Marc Jacobs: Daisy (ang.) 01.06.07, 19:36
      Piękne nuty, bardzo jestem ciekawa efektu końcowego:-)
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