forevermore79
06.06.07, 21:02
Z cosmeticnews.com:
"Puig-owned Paco Rabanne's Black XS "bad boy" now has a girlfriend. With
Black XS for Her, the brand is once again taking on the women's fragrance
market, but this time with a certain advantage: a finely-tuned synergy with
the successful men's line. Similarly styled, Black XS for Her comes in an
ornate, deep red bottle by Jérôme Faillant Dumas (Love agency). The women’s
packaging has been given a larger rose emblem in fuchsia instead of white.
The two formulas are also similar, with a warm, sensual wood and patchouli
accord. Emilie Coppermann and Marc Buxton (Symrise) built the fragrance
around a heart of hellebore rose, with tamarind blossom, pink peppercorns and
cranberry in the sharp, fresh top note, and a heavy dose of massoia wood,
patchouli and vanilla in the base note.
Like the men’s fragrance, the advertising visual in black and white features
a young model—a woman—wearing jeans and chain necklaces.
With the launch of Black XS for Her, Paco Rabanne hopes to generate renewed
interest in the men's version as well. Launched in spring 2005, the
Black "hard rock" version of XS has proven far more successful than the
original. Now Paco Rabanne's top-selling men's fragrance, Black XS represents
30% of the brand's total fragrance turnover worldwide.
Black XS for Her EdT is priced €32 for 30ml, €45 (50ml) and €55 (80ml); the
deodorant spray, body lotion and shower gel are each priced €20. The women’s
fragrance launches in France at the end of July, and internationally starting
in September, except in the US where it will launch in 2008."
1-e zdjecia damskiego Black XS juz na escentual.co.uk