forevermore79
14.06.07, 19:54
Z cosmeticnews.com:
"Fashion brand Carolina Herrera, whose beauty license is held by Spanish
company Puig Beauty and Fashion Group, is aiming to enter new fragrance
territory with its latest launch CH. “At Carolina Herrera, we have the
classic fragrances and the 212 universe […] the aim now with CH is to open
the brand up to the new area as a lifestyle brand”, Puig Prestige Beauty
Brands general manager for international markets Javier Bach tells
CosmeticNews.
The fresh, oriental floral fragrance of CH was composed by Olivier Cresp of
Firmenich in cooperation with Rosendo Mateu, the Puig house nose, and
Carolina Adriana Herrera, the founder’s daughter. It comes in a squat,
cylindrical bottle wrapped in red leather featuring the CH logo. A silver CH
logo on a red ribbon decorates the bottle’s neck.
The fragrance’s press and TV ads star model Lisa Cant and were created by US
photographer Tim Walker, “One of the few who knows how to combine elegance
and wild extravagance,” Carolina Adriana Herrera explains.
CH will roll out to selective outlets in Spain, Portugal, Chile, Brazil,
Venezuela and Mexico starting on October. Roll-out will continue in November
in Argentina and the Middle East, to be followed by the rest of the Americas,
Europe and Asia. The EdT is priced from €42.50 for 30ml to €79.50 for 100ml.
CH is the brand’s fifth women’s fragrance and ninth fragrance overall."
www.cosmeticnews.com/images/parfums/herrera_ch.jpg