News- C.Herrera: CH (ang.)

14.06.07, 19:54
Z cosmeticnews.com:

"Fashion brand Carolina Herrera, whose beauty license is held by Spanish
company Puig Beauty and Fashion Group, is aiming to enter new fragrance
territory with its latest launch CH. “At Carolina Herrera, we have the
classic fragrances and the 212 universe […] the aim now with CH is to open
the brand up to the new area as a lifestyle brand”, Puig Prestige Beauty
Brands general manager for international markets Javier Bach tells
CosmeticNews.

The fresh, oriental floral fragrance of CH was composed by Olivier Cresp of
Firmenich in cooperation with Rosendo Mateu, the Puig house nose, and
Carolina Adriana Herrera, the founder’s daughter. It comes in a squat,
cylindrical bottle wrapped in red leather featuring the CH logo. A silver CH
logo on a red ribbon decorates the bottle’s neck.

The fragrance’s press and TV ads star model Lisa Cant and were created by US
photographer Tim Walker, “One of the few who knows how to combine elegance
and wild extravagance,” Carolina Adriana Herrera explains.

CH will roll out to selective outlets in Spain, Portugal, Chile, Brazil,
Venezuela and Mexico starting on October. Roll-out will continue in November
in Argentina and the Middle East, to be followed by the rest of the Americas,
Europe and Asia. The EdT is priced from €42.50 for 30ml to €79.50 for 100ml.
CH is the brand’s fifth women’s fragrance and ninth fragrance overall."

www.cosmeticnews.com/images/parfums/herrera_ch.jpg
    • kalia_t Re: News- C.Herrera: CH (ang.) 14.06.07, 20:53
      czekam niecierpliwie, ale chyba poszukam nut:-)
      • forevermore79 Nuty i fotki- z moodiereport.com 24.08.07, 11:35
        "SPAIN. The Puig group has unveiled its new women’s fragrance from
        Carolina Herrera. CH Carolina Herrera brings together notes from all
        the designer’s previous scents, thereby creating an olfactory
        collection of memories, according to the company.

        The juice, created in partnership with Olivier Cresp, is fresh,
        oriental, floral and sweet. Each element is said to represent a
        time, event or emotion from the designer’s life. For example, the
        top notes are fresh and citric, representative of Herrera’s
        carefree, childhood summers.
        The heart notes of Bulgarian rose oil, jasmine and praline –
        described as calmer and more personal – are evocative of the
        designer’s love of family life. The base notes of leather and
        cashmere embody Herrera’s femininity and sophistication.

        The CH Caroline Herrera hatbox was the inspiration for the bottle
        design. The heavy, rounded flacon is encased by an red, embossed
        leather sleeve. The neck is adorned with a red ribbon and a silver
        CH charm.
        The outer carton was designed to look like a gift box. It is white
        with the red CH lettering enclosed in a square on the front.
        The product line-up comprises 30ml, 50ml and 100ml edt sprays, a
        200ml body lotion, a 200ml shower gel and a 150g candle.
        The advertising campaign was shot by Tim Walker in an English
        country house on the outskirts of Newcastle."
        www.moodiereport.com/images/CH%20100ml.jpg
        www.moodiereport.com/images/CH%20shower%20gel.jpg
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