News- Perfumy Jimmy Choo (ang.)

14.06.07, 20:04
Kolejna marka wkracza w swiat zapachow, z moodiereport.com:

"UK. Iconic shoe and accessories brand Jimmy Choo has announced its first
fragrance partnership, with Selective Beauty. Accordingly, the first Jimmy
Choo fragrance will be unveiled in spring 2009.
The 10-year worldwide license agreement is said to dovetail perfectly with
Jimmy Choo’s strategy to further establish itself as a major luxury brand,
and become a key player in the fragrance industry.

Distribution will be “highly selective”, according to the company, while the
fragrances themselves will be high-quality and glamorous.
Tamara Mellon, Founder and President of Jimmy Choo, commented: “Jimmy Choo is
a brand which is raising the spirits and capturing the hearts of women all
over the world. This exciting new partnership will not only give us the
ability to meet the demand for a fragrance, but also achieve my original
vision for Jimmy Choo to be one of the most treasured luxury brands.”

Outgoing Jimmy Choo CEO Robert Bensoussan (who will be succeeded by new CEO
Joshua Shulman) added: “The management of Jimmy Choo is delighted with [this]
announcement and has found the perfect partners in Selective Beauty. Since
its launch in 1996, the company has enjoyed unparalleled growth and we
believe this agreement will enable us to realise the true potential of the
brand.”

“Selective Beauty is extremely proud to be partnering with such an exciting
brand and to become Jimmy Choo’s laboratory for entering the highly desirable
world of luxury fragrances," stated Corrado Brondi, President of Selective
Beauty. “The creative team will be passionately translating Jimmy Choo’s
world of sophistication, glamour and exclusivity into a first feminine
fragrance to be launched in the spring of 2009." "
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