forevermore79
15.06.07, 15:31
3-ci, po Vetiver pour Elle i Lights of Champs-Elysees, zapach dla sieci Aelia.
Z moodiereport.com:
"FRANCE. Aelia and Guerlain have joined forces again to create a new
fragrance, Vol de Nuit Evasion, which will be available only at Aelia’s
network of stores in France and the UK. The women’s fragrance will be
launched in September and backed by strong merchandising and point-of-sale
communication, said Aelia.
The move follows last year’s collaboration between the companies on the
women’s fragrance Lights of Champs-Elysées.
Vol de Nuit Evasion is housed in a typical Guerlain flacon, with a stopper in
the form of an upside-down heart. The midnight blue outer packaging features
a design that evokes spinning propellers, in addition to the Vol de Nuit
Evasion logo.
Aelia Category Manager Perfumes and Cosmetics Béatrice Delorme said: “After
the success of Lights of Champs-Elysées, we were delighted to partner
Guerlain once again in the development of a new fragrance for women. Vol de
Nuit Evasion is another highly feminine fragrance with a very striking
design. The theme of travel and escape is particularly well suited to the
travel-retail market.
“Vol de Nuit Evasion continues our policy of product differentiation and we
are very grateful to Guerlain for their continued support as we strive to
offer our customers something new and exciting. Exclusives are central to our
retail strategy and have played a big part in the success of Aelia’s beauty
business.”
The 50ml Vol de Nuit Evasion eau de toilette will be priced at €46.
The product will also be available onboard Aeroboutique Inflight Retail's
airline partners."
www.moodiereport.com/images/Guerlain_Vol_de_nuit.jpg
Nawiasem mowiac szkoda, ze Lights of Champs Elysees nie doczekal sie poki co
szerokiej dystrybucji- to piekny zapach, z wyraznie migdalowo-drzewna nuta.