News- Acqua di Parma: Colognia Intensa (ang.)

20.06.07, 11:23
Z cosmeticnews.com:

"LVMH-owned fragrance brand Acqua di Parma will complete its Colonia family
with the global launch of its first men’s cologne, Colonia Intensa. “We are
responding to the needs of our consumers,” Acqua di Parma international
president Gabriella Scarpa tells CosmeticNews, noting the success of
Collezione Barbiere, the shaving range which launched last year.

Colonia Intensa takes on the brand’s emblematic yellow packaging and bottle
with added bronze cap and label to differentiate it from the other lines.
Alberto Morillas of Firmenich composed the woody, leather scent with LVMH
senior vice president olfactive development for perfumes François Demachy.
Advertising visuals have also been produced for the launch.

Colonia Intensa launches in the brand’s 1,550 points of sale worldwide
(including 500 doors in Italy) in September. The EdC is priced €59 the 50ml
and €82 for 100ml; ancillaries include a shower & shampoo gel 200ml, priced
€26 deodorant spray 150ml, €24 and aftershave balm 100ml, €47."
www.cosmeticnews.com/images/parfums/aquadiparma_intensa.jpg
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