forevermore79
30.06.07, 15:02
Z cosmeticnews.com:
"French luxury brand Yves Saint Laurent (YSL) has reinvented itself for its
latest fragrance, Elle. A modern representation of the brand’s codes, the
woody, floral, spicy scent is signed by Jacques Cavallier and Olivier Cresp
(Firmenich).
Opening with citron and lychee smoothed by peony, the fragrance follows with
a vibrant heart of jasmin sambac and pink berries and ends with woody notes
of patchouli and vetiver. In its brief to the perfumers, YSL described a
modern and urban woman, very feminine but with a touch of the masculine.
If Cinéma, the latest key launch for women by YSL, is seen as the scent of a
transition period between Tom Ford’s reign at the brand and today, Elle
definitely places YSL in a new era. The success of L’Homme, now in the top-10
bestsellers in Europe and 4th in France, gives a new boost to the brand both
in terms of visibility and means.
Elle will be supported with a campaign created by agency Publicis 133, for
which visuals have been shot by Nick Knight and a film directed by Michael
Haussman in which Coco Rocha evokes executive women in the 80’s. Elle will be
available worldwide in October, with the exception of the US and Japan, where
it will launch in March 2008. Prices range from €33 for a 200ml body lotion
to &euro ;95 for a 90ml EdP spray.
www.cosmeticnews.com/images/parfums/ysl_elle.jpg
Nie przekonuje mnie poki co ten opis, ale jestem ciekaw wykorzystania tych
meskich nut w tak kobiecej z natury kompozycji.