News: I.Miyake: l'Eau PH Intense (ang.)

08.08.07, 09:50
Z moodiereport.com:

"FRANCE. Beauté Prestige International (BPI) is poised to unveil a
new men’s fragrance from designer Issey Miyake. L’Eau d’Issey Pour
Homme Intense will be available in travel retail from 1 September.

The original L’Eau d’Issey pour Homme, launched in 1994, established
itself as a leader in the “fresh, assertive category”, according to
BPI. The new scent is said to reinterpret its key elements, with a
warm, sensual signature.
To bring new energy to the fragrance without losing the olfactory
link to its predecessor, the juice was composed by Jacques
Cavallier, who created the original.

“[L’Eau d’Issey pour Homme] is without a doubt the fragrance I know
best,” he explained. “For L’Eau d’Issey pour Homme Intense, I knew
which rules needed to be respected.”

The fragrance features three contrasting harmonies: a bubbling,
explosive surface; a spicy geyser at the centre; and sensual
textured depths.
Citrus notes of mandarin orange zest, enhanced with bergamot, yuzu
and sweet orange give way to an astringent spice combination of
camphor, cardamom, cinnamon, nutmeg and saffron. These are freshened
with blue water lily which adds an ozone-like note and the
unmistakeable L’Eau d’Issey pour Home signature.
Black incense, ambergris, benzoin and papyrus wood essence feature
in the deep, woody dry-down.

A curved glass rectangle, the flacon is a reworked version of the
emblematic original. It is topped with a matte, anthracite cap that
appears almost black from the front and back, but transparent from
the side.
The outer carton is a simple yet striking black and white design.
L’Eau d’Issey pour Homme Intense will be available as a 75ml and
125ml edt, priced in travel retail at €39 and €55, respectively."
www.moodiereport.com/images/L'Eau%20d'Issey%20Intense.jpg
www.moodiereport.com/images/Issey%20Homme%20Intense%20side.jpg
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