forevermore79
14.09.07, 14:48
Nieco zapomniana juz marka perfumeryjna- przezywajaca za to druga
mlodosc w swiecie mody powroci wkrotce z nowym zapachem- Chloe
Classique i co najwazniejsze- z szersza dystrybucja dostepnego
lokalnie Chloe Narcisse i byc moze takze nieprodukowanego Innocence.
Z WWD.com:
"In today's launch-a-minute fragrance world, Chloé has been a
turtle, introducing a grand total of two fragrances since the
arrival of its first scent, Chloé Classique, back in 1973.
But the fashion house's new scent — landing on counters next
February with new licensing partner Coty Prestige — is designed to
be a hare, powered by Chloé's explosive momentum during the past few
years.
"We're reestablishing the Chloé brand in the fragrance industry,"
Coty Prestige president Michele Scannavini said about the scent,
which will be unveiled at a party Oct. 6 during Paris Fashion Week,
only hours after Chloé's latest fashion show.
Details about the product are embargoed until the launch event, but
Scannavini and Ralph Toledano, chairman and chief executive officer
of Chloé, gave a joint interview Thursday to discuss the business
parameters.
The plan in the first year is to introduce the scent in 8,000 doors
worldwide — with Saks Fifth Avenue among the exclusive launch
partners — backed by a powerful marketing campaign.
(...)
The new Chloé fragrance will be sold alongside the brand's earlier
scents — which also include Narcisse, launched in 1992. Scannavini
said the Chloé fragrance business today is "very small," without
elaborating. The introduction in February will be followed by more
beauty product debuts. Scannavini said he does not rule out the
possibility of fragrance for men, skin care or makeup. Toledano also
noted the possibility of beauty products for its fast-growing See by
Chloé brand.
Scannavini said Coty won't be launching Chloé products at the beauty
market's traditional fast and furious rate. However, it won't wait
another 15 years either.
"We hope to bring the Chloé fragrance brand back to what it was many
years ago," said Scannavini. "For us, it's a renaissance." "