News- Ermenegildo Zegna: Z Zegna Extreme (ang.)

14.09.07, 14:51
Z WWD.com:

"NEW YORK — Fashion and fragrance went hand in hand at the Z Zegna
spring men's show here Sunday evening, where the fashion house
unveiled a limited edition version of its Z Zegna men's scent,
called Z Zegna Extreme.
(...)
Z Zegna Extreme, a flanker to the two-year-old Z Zegna scent, is due
to be launched at 1,000 doors in November. In addition to
Bloomingdale's, YSL Beauté executives anticipate its distribution
network will include Macy's and Sephora.
The shape of the metallic silver Z Zegna Extreme bottle was inspired
by a flask and a black band runs around the bottom, sides and collar
of the bottle, lending a sporty feel. The scent, which was blended
by Antoine Lie at Givaudan, features top notes of mandarin, casoar
fruit and grapefruit; a heart of cardamom, rose and juniper, and
base notes of Kashmir wood, patchouli and vetiver.
Zegna Extreme will be available in a single 3.3-oz. size for $66 and
it is expected to be on counter through next spring. Industry
sources estimate the scent could generate between $6 million and $8
million in the U.S. The scent will be promoted via a sampling
campaign in its full distribution network. (...)"
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