News: Jil Sander: Sander Man (ang.)

14.09.07, 15:13
Z moodiereport.com:

"Jil Sander Man is the first olfactory creation from the brand’s
Belgian designer Raf Simons, who assumed the role of Creative
Director in 2005.
It is described as a contrasting composition constructed around
simple and noble ingredients for a unique signature. The concept is
designed to appeal to the “modern aesthete”, who is cultured, pared-
down and elegant.

The juice, created by Thierry Wasser in conjunction with Annick
Menardo of Firmenich, opens on notes of lavender, bergamot zest and
violet. The heart is a blend of sage, artemesia and vetiver; the
base is composed of blue cedar, myrrh and Russian leather.

The flacon is composed of two cubes, separated by a flash of silvery
chrome, to echo a high-tech monolithic structure, according to the
company.
The colour-scheme is an intense blue, described by Simons as “the
deepest blue before black”.
The complete Jil Sander Man range comprises 30ml, 50ml and 90ml edt
sprays, a 90ml after shave splash, a 100ml after shave balm, a 200ml
hair & body shampoo, a 75g deo stick and a 125ml deo spray.

The advertising visual is designed to impart a new vision of
masculine elegance. It was shot by Willy Vanderperre and shows model
Robert Perovich, features in repose, looking away from the camera."
www.moodiereport.com/images/Jil%20Sander%20Man.jpg
Pełna wersja