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20.02.06, 15:17
British Polish Chamber of Commerce
in association with
Mmd Poland Corporate, Public Affairs & Public Relations Consultants
invite you to a morning workshop in BPCC Academy series of events
Effective Media Relations
This workshop will be of particular interest to those members of your team
who are responsible for managing reputation of the company.
The workshop will be a refreshing and organised portion of know-how,
accompanied by case studies and elements of media training.
When?
Wednesday, 8 March 2006, 8:45 am – 12:45
Where?
Executive Room, Le Regina Hotel, ul. Koscielna 12, Warsaw (the New Town)
see map below
Speakers:
Ian Herbison – General Manager of the Mmd Warsaw office
Ewa Szejner – Director of Corporate and Public Affairs
(you'll find speakers' profiles are available at www.bpcc.org.pl/events )
Language: English
Agenda:
8:45 am - registration and morning coffee
9:00 - 10:00 Part I: Introduction
What is Public Relations
- Public Relations definitions
- Other areas of communication (marketing, propaganda, advertisement,
sponsoring)
- Functions of PR (Public Affairs, investor relations, crisis, CSR, issues
etc.)
10:00 - 10:15 Coffee break
10:15 - 10:45: Part I: Corporate communication – continued
- Publics/ target groups
- Tools & techniques
10:45 - 11:00 Coffee break
11:00 - 12:00 Part II: Theory translated into practice
Practical examples & case studies (presentation & role playing)
12:00 - 12:15 - Coffee break and light snacks
12:15 - 12: 45
Wrap up Feedback session/ Q&A
Cost:
250 PLN + VAT per person (BPCC Members)
350 PLN + VAT per person (non members)
Including coffee and light refreshments.
If you are interested to attend please complete the registration form below
and return to e-mail: warszawa@bpcc.org.pl
by Monday 6 March, 12 noon.
Registration on-line: www.bpcc.org.pl/events
We look forward to welcoming you at the event.
BPCC Executive Team
---------------------------------------Registration Form----------------------
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I/we will attend the Warsaw BPCC Academy morning workshop "Effective Media
Relations" on Wednesday, 8 March 2006, Warsaw.
I agree to pay (please delete as appropriate) 250 PLN / 350 PLN + VAT per
person.
Name:
Position:
Full company name:
Address (as for invoices):
NIP:
Address for correspondence (if different from the above)
Tel:
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