Ozzies, what do you make of this?:)))))))

23.02.06, 14:15
www.wherethebloodyhellareyou.com

I think it's fabsmile

--
SYDNEY (Reuters) - Australia launched a new A$180 million (76 million pounds)
advertising campaign on Thursday which seeks to attract international
tourists by swearing at them.


"Where the bloody hell are you?" asks the new campaign launched by Australian
Tourism Minister Fran Bailey.


Bailey said the campaign will target potential tourists in China, Japan,
India, the United States, Germany and Britain and would be rolled out in the
next few weeks.


It echoes the hugely successful "Put another shrimp on the barbie" tourism
campaign of the 1980s, which featured singlet-wearing comedian Paul Hogan and
which lured an estimated 250,000 American tourists to Australia.

The new campaign, which can be seen on Tourism Australia's Web site
(www.wherethebloodyhellareyou.com), features a series of Australian backdrops.


It begins with characters saying: "We've poured you a beer and we've had the
camels shampooed, we've saved you a spot on the beach ... and we've got the
sharks out of the pool."


A bikini-clad woman then asks: "So where the bloody hell are you?".


Bailey and Prime Minister John Howard both defended the campaign against
complaints about the use of the word "bloody", a mild profanity used to
express annoyance.


"It's a colloquialism, it's not a word that is seen quite in the same
category as other words that nobody ought to use in public or on the media or
in advertisements," Howard said.


"I think the style of the advertisement is anything but offensive but is in
fact in context and I think it's a very effective ad," he told reporters in
Sydney.


Howard complained last month about the decline of good manners in Australian
society, blaming the drop in standards on increasing vulgarity on television.


Bailey said the campaign had been tested in some of Australia's key markets
and had been successful, although she gave no details.


"This is presenting Australia as we are. We're plain-speaking, we're
friendly. It's using the vernacular," Bailey told reporters.


While the "shrimp on the barbie" campaign attracted thousands of tourists,
its crassness caused many Australians to cringe.


It was followed in 1995 by a A$100 million campaign
    • ianek70 Re: Ozzies, what do you make of this?:))))))) 23.02.06, 17:15
      nasza_maggie napisała:

      > It echoes the hugely successful "Put another shrimp on the barbie" tourism
      > campaign of the 1980s, which featured singlet-wearing comedian Paul Hogan and
      > which lured an estimated 250,000 American tourists to Australia.
      > It begins with characters saying: "We've poured you a beer and we've had the
      > camels shampooed, we've saved you a spot on the beach ... and we've got the
      > sharks out of the pool."

      I'd rather they told us that evil, poisonous man-eating spiders were less
      common in reality than in Aussie soap operas.

      > A bikini-clad woman then asks: "So where the bloody hell are you?".
      > "This is presenting Australia as we are. We're plain-speaking, we're
      > friendly. It's using the vernacular," Bailey told reporters.

      Last year, the head of a government department in Australia complained that
      security guards in parliament were calling him "mate", and a directive was
      issued instructing them to say "sir" or "ma'am". Everybody else in the entire
      country was outraged.
      Former PM Bob Hawke said it was "pomposity gone mad", according to current PM
      John Howard the proposed ban was "absurd and impractical", and the Sydney Daily
      Telegraph described the idea as "ludicrous".
      Imagine having to call people "sir" or "madam". Madness! It would be like
      Poland.
    • kylie1 Re: Ozzies, what do you make of this?:))))))) 23.02.06, 20:06
      maggie, just copy and paste the web address. most of us can read.

      thank you
      • nasza_maggie Re: Ozzies, what do you make of this?:))))))) 23.02.06, 20:32
        ah, but reading and understanding are two different thingssmile
        • bengateau Re: Ozzies, what do you make of this?:))))))) 24.02.06, 21:01
          Wait til you see next year slogan: "why haven't you come, you f'ing so-and-so?"

          Seriously, it's a BLOODY waste of taxpayers money, that one's for sure. It
          certainly made me cringe. The fact that "bloody" can be seen as swearing by
          foreigners shows the total lack of cultural sensitivity, which is a must if you
          want to market yourself overseas. Even in this "plain-speaking and friendly"
          country, you would use "where the bloody hell are you" only with the people you
          know well, certainly not with strangers. It's just too aggressive and
          in-your-face. And it also reeks of desperation. No way this can go down well
          overseas. It's a flop, Fran Bailey did a shit job and she should be booted
          (Simpsons-style) - how's that for plain speaking? wink

          Cheers, Ben.
          • nasza_maggie Re: Ozzies, what do you make of this?:))))))) 24.02.06, 21:07
            whoa! that is a different view to those that I've spoken toosmile

            I liked it. However I see your pointsmile))
          • usenetposts Re: Ozzies, what do you make of this?:))))))) 25.02.06, 23:13
            bengateau napisał:

            > Wait til you see next year slogan: "why haven't you come, you f'ing so-and-
            so?"

            That reminds me of a joke I read somewhere

            So this nun is leaving the rectory to go to the market to buy some food for
            dinner. She arrives at the fish market and sees the clerk there and asks him
            if he has any specials today.

            He replies with "Well, I have all of this damn fish here to sell!" The
            nun replies with "Please, I am a nun, you should not use language like that
            with me."


            He replies,"No, that is the name of the fish. It's really good." The nun
            decides to buy a few pounds and returns back home to the rectory.


            Later that afternoon the priest walks in, and asks, "Whats for dinner?" The
            nun replies, "Nothing special. Just some of this damn fish." The priest
            then expresses his displeasure at the bad language, and the
            nun explains the fact about the name of the fish.


            About an hour later, the bishop pops in and asks the same thing, going through
            the same steps as the priest just has. Afterwards, he also announces that the
            Pope will be stopping by for dinner on his way back to Vatican City.


            They all sit down to eat, and after the meal the nun leans back and says
            "Thats the best damn fish I ever ate!" In turn, the bishop then exclaims,
            "that damn fish was really good!" And, in like manner the priest then
            says, "I've eaten alot of fish, but this damn fish is the best fish I ever
            had!"


            The Pope, beaming, says to everyone, "You know what? I'm starting to love you
            f*ing guys!"



            >
            > Seriously, it's a BLOODY waste of taxpayers money, that one's for sure. It
            > certainly made me cringe. The fact that "bloody" can be seen as swearing by
            > foreigners shows the total lack of cultural sensitivity, which is a must if
            you
            > want to market yourself overseas.

            Also making light of hell when the majority of Americans believe the majority
            of Australians are in fact going there, will not increase the dollar spend from
            the world's largest economy.

            > Even in this "plain-speaking and friendly"
            > country, you would use "where the bloody hell are you" only with the people
            > you know well, certainly not with strangers. It's just too aggressive and
            > in-your-face. And it also reeks of desperation. No way this can go down well
            > overseas. It's a flop, Fran Bailey did a shit job and she should be booted
            > (Simpsons-style) - how's that for plain speaking? wink

            [bart's voice]Don't have a cow, man!!![/bart]

            Actually, I'm inclined to agre with you.
          • dandywarhol Re: Ozzies, what do you make of this?:))))))) 25.02.06, 23:13
            Depends on where they're aiming the ads - in the US bloody doesn't even rate as
            a curse word. Hell would though - although with the Aussie accent it'd be more
            like 'ell I guess. Still, I can't see this going over too well. On the other
            hand, the people who would take offense at Hell are probably not the sort who
            would entertain the thought of leaving the good ol' U.S. of A. to vacation in
            distant lands. But it would really only take a few people at the Parent's
            Television Council (crazy-according-to-me organization that organizes
            letter-writing campaigns) to get the major TV networks to not air the ads. I
            think it's pretty in-your-face for a commercial campaign.
            • usenetposts Re: Ozzies, what do you make of this?:))))))) 26.02.06, 16:36
              dandywarhol napisał:

              > Depends on where they're aiming the ads - in the US bloody doesn't even rate
              as
              > a curse word. Hell would though - although with the Aussie accent it'd be more
              > like 'ell I guess. Still, I can't see this going over too well. On the other
              > hand, the people who would take offense at Hell are probably not the sort who
              > would entertain the thought of leaving the good ol' U.S. of A. to vacation in
              > distant lands. But it would really only take a few people at the Parent's
              > Television Council (crazy-according-to-me organization that organizes
              > letter-writing campaigns) to get the major TV networks to not air the ads. I
              > think it's pretty in-your-face for a commercial campaign.

              I think on mature reflection that it cannot possibly have been seriously
              intended for the international tourist market - the Government must have had
              something else in mind. I think that they upload some kind of spyware onto
              machines when you authorise the unusual player software that carries the clip
              (I mean, why not have it on a normal mpeg or avi?) as noticed that piece of
              code remained active on my machine after I stopped watching the video.

              Maybe the Australian government is angling to get the clip downloaded onto as
              many HOME USERS computers as possible, in the hope of being able to recieve
              reports on certain text and code strings appearing in the machine. Hopefully
              this is in pursuit of law and order, anti-pedophilia, drugs and terrorism. But
              basically that is what I think this is all about. Then again maybe I'm just too
              cynical.
      • usenetposts Re: Ozzies, what do you make of this?:))))))) 25.02.06, 23:03
        kylie1 napisała:

        > maggie, just copy and paste the web address. most of us can read.
        >
        > thank you

        By the way, the reason why it is in fact good discussion group practice to
        quote (copyright aside here, as newspapers don't always like it, but, you know,
        tough titties, as the saying goes) the article as well as give the link is that
        many of these online journals have a way of shifting the whole article off to a
        paid archive before everyone reads it if you're not quick off the mark.
        • nasza_maggie Re: Ozzies, what do you make of this?:))))))) 27.02.06, 00:46
          usenetposts napisał:

          > kylie1 napisała:
          >
          > > maggie, just copy and paste the web address. most of us can read.
          > >
          > > thank you
          >
          > By the way, the reason why it is in fact good discussion group practice to
          > quote (copyright aside here, as newspapers don't always like it, but, you
          know,
          >
          > tough titties, as the saying goes) the article as well as give the link is
          that
          >
          > many of these online journals have a way of shifting the whole article off to
          a
          >
          > paid archive before everyone reads it if you're not quick off the mark.
          >

          ditto. paste the link and it's gone from the page.
          besides, it's okay to paste the article if it's not too long as longas you
          provide the source ie:the link.
        • marcus_anglikiem Re: Ozzies, what do you make of this?:))))))) 27.03.06, 22:02
          Dave, good evening! I thought in fact it was quite strange that i read an
          article (from GW in fact); ('Wysokie Obroty') a comparison of the VW Golf R32
          and Audi A3 Sportback 3.2 quattro...
          the point is the next day (luckily i had saved it!) it was a pay only article!
          i mean, where is the sense? new news for free; old news for fee!
          i mean can you imagine Gazeta selling old copies for a premium price whilst
          giving away today's edition gratis ? ridiculous...
          • usenetposts Re: Ozzies, what do you make of this?:))))))) 28.03.06, 00:34
            marcus_anglikiem napisał:

            > Dave, good evening! I thought in fact it was quite strange that i read an
            > article (from GW in fact); ('Wysokie Obroty') a comparison of the VW Golf R32
            > and Audi A3 Sportback 3.2 quattro...
            > the point is the next day (luckily i had saved it!) it was a pay only article!
            > i mean, where is the sense? new news for free; old news for fee!
            > i mean can you imagine Gazeta selling old copies for a premium price whilst
            > giving away today's edition gratis ? ridiculous...

            Yeah, it's not very sensible. On the other hand I don't begrudge them their
            attempts to make a little something back on the cost of their online work,
            including these excellent forums.
    • nasza_maggie you go Tony! :) 27.03.06, 21:52

      • nasza_maggie Re: you go Tony! :)oooooops 27.03.06, 21:53
        uk.news.yahoo.com/27032006/80-132/blair-asks-bloody-hell.html
        CANBERRA (Reuters) - Prime Minister Tony Blair demonstrated his affinity for
        Australia on Monday and threw his support behind the country's
        controversial "bloody hell" tourism ads which aim to attract foreign tourists
        down under.


        The ad campaign, which ends with a bikini-clad woman on a beach asking "so
        where the bloody hell are you?", was temporarily banned from British television
        because of its language.


        Blair made light of the issue during an address to a state lunch in Australia's
        parliament house, saying he had hardly stopped since arriving late Saturday
        after a 19-hour direct flight to Australia from Brussels.


        "And here I am, in the Australian parliament building at what I think is
        something like four o'clock in the morning in the UK. And so I'm thinking, so
        where the bloody hell am I?" he said.


        Blair earlier spoke of his early memories of Australia from his time living in
        the southern city of Adelaide from the age of 2 to 5, saying Australia was in
        his spirit, if not in his blood.


        Howard also quoted from the campaign in his welcoming remarks when he referred
        to Blair's early links with Australia, asking him: "Well where in the hell have
        you been?"
        • dandywarhol Re: you go Tony! :)oooooops 27.03.06, 22:43
          Oh that's hilarious. I wonder if he came up with that on his own or if a
          speechwriter did. Either way it's a great joke.
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