usenetposts
26.04.06, 21:24
On 13 May 2006, The Economist plans to publish its third Survey of Poland,
published every five years.
The Survey will argue that while Poland faces challenges in continuing
liberalisation and reform, the country's mid- to long-term outlook is
promising given ongoing restructuring and entrepreneurialism
A one-page statement has been developed in support of inward investment into
and external trade with Poland through cooperation between PAIiIZ and The
Economist.
Key message: not only are there good reasons to invest and trade with Poland,
but a wide range of foreign investors representing leading global companies
are prepared to endorse it as a good investment destination. Such
a “collective testimonial” statement has been used successfully by countries
as diverse as Hungary, Cyprus and Korea to provide additional credibility to
those countries’ efforts to promote themselves.
Sponsorship benefits:
1 Exposure among The Economist’s 1.2+ million readers in Europe
(362,006+ sold copies)
2 PR and government relations benefit of supporting Poland’s
development by endorsing the country
3 Participate in Poland’s unique investment showcase as a strategic
growth platform
INVEST IN POLAND IN 2006 TESTIMONIAL
We are looking for 20-40 leading companies operating in Poland to sign up to
our Invest in Poland 2006 Testimonial. We are very pleased to confirm that
The Economist has done its part by offering a special 15% discount in light
of the nature of this opportunity. Normal price to guarantee a 1 page colour
position in the survey: £45,350; special testimonial price: £39,450 (15%
discount)
Sponsorship opportunities: Small logo - £986 , Large logo - £1,973 (Prices
are quoted exclusive of VAT.)
Deadline for booking and material: 04 May 2006.
Please fill in and email this form to Judy Bittner (judy@keystone.hu) and a
fax signed form to +(361) 483 2601. With any questions please contact Judy
Bittner at (Mobile +(36 30) 954 4016 or Tel+ (361) 483 2600). Order not valid
until confirmed in writing. Payment terms: 15 days net from cover date. All
terms and conditions of The Economist apply, www.economist.com. LOGO MUST BE
PROVIDED IN AT LEAST ONE OF THE FOLLOWING HIGH-RESOLUTION DIGITAL FORMATS FOR
PRINT QUALITY REPRODUCTION: .AI, .CDR, .EPS (CONVERTED CURVE), .BITMAP,
AND/OR .TIF. Original scan must be of minimum resolution 300 dots per inch
(120 lines per centimeter). The Economist takes no responsibility for the
print quality of logos provided in other formats. Please send to
judy@keystone.hu AND Péter Bozsó (bozso@mmo.hu).
Company: Address:
Contact person: Tel: VAT:
Signature: Email:
Established in 1843, The Economist is the world's leading weekly magazine in
both editorial quality and advertising influence with a circulation of
1,038,522 copies sold (Source: Audit Bureau of Circulation 1H 2005) and total
readership of 3+ million. The Economist has the highest coverage among all
magazines of executives active/interested in Central and Eastern Europe (CEE)
(Source: PES).
Benefits of advertising in The Economist’s surveys
Highly targeted: reach readers interest in the topic, including non-regular
readers attracted by topic
Long-lasting: often kept as reference - excellent value for infrequent
advertisers given long "shelf-life"
Easily pulled out of paper and kept as a reference: structured as the center
section within the magazine
Survey advertisements often result in direct response: because of the
readers’ special interest in the topic
75% of Economist readers believe that advertisers in The Economist have a
quality image: brand building