Gość: antois
IP: *.neoplus.adsl.tpnet.pl
28.05.04, 10:13
EasyJet launches new European campaign to seek low-cost airports
easyJet, Europe's number one low-cost airline, has initiated a new Europe-
wide search for airports to be part of its measured expansion plans.
Last summer easyJet launched an identical campaign, to which 83 airports
responded. From these, easyJet has already announced the establishment of six
new airports to the easyJet network - Berlin, Dortmund, Basle, Cologne,
Budapest and Ljubljana - accounting for 27 new routes, and almost three
million passengers a year.
easyJet has very strict criteria for its airport selection and its
requirements this year are exactly the same as those of last year. The
airline is looking particularly for airports with access to attractive
markets and that are willing to work with easyJet to make the airport
experience for customers more efficient and cheaper.
Only airports that meet the following criteria will be considered:
* Does your airport wish to grow in the low-cost market?
* Does your airport have access to an attractive market?
* Can your airport support 20-minute aircraft turnarounds?
* Can your airport demonstrate market opportunities to multiple easyJet
destinations?
* Is low-cost part of your strategy?
* Are you seeking to improve the efficiency of your business?
Ray Webster, easyJet Chief Executive, said:
"There are numerous opportunities for growth in Europe and at any one time we
are always talking to many airports. We are in a buyer's market in Europe for
airport services. Our challenge is narrowing down the airport opportunities
to those that meet our criteria.
"In line with the way we run our business, we are specific and open with our
requirements. By asking airports to self-select according to our strict
criteria, we are outsourcing the selection process to the airports
themselves. I was delighted with the results of the same competition last
year, when six airports were successful, including our major new base at
Berlin Schoenefeld.
"Too many airports and other parts of the aviation supply chain need to
examine all aspects of their own businesses in order to reduce costs by
becoming more efficient so customers benefit in the form of lower fares. The
industry is in the process of moving away from its old cost-plus mentality to
a new way of thinking which rewards efficiency. Some airports get it: others
don't.
"Our competition is about finding those airports that want to work with us as
partners. Low-cost airlines are now an established and growing part of
European air travel - and we're one of the leaders. We're inviting Europe's
airports to be part of our growth."