Goodyear's latest major U.S. product intro brings along, according to them, a
new brand, Assurance. Of course it isn't a new brand, it's a new tire model
name, like Tiempo, Aquatred, or Eagle, and Goodyear is still the brand. But
Goodyear knows more about advanced design and building of purpose-built tires
than it does about building brands, and this, um, thing, is an interesting one
for its apparently fairly innovative construction.
The Assurance with "TripleTred Technology" is in ef...