uktop100.reuters.com/latest/Jaguar/top10/20021217-AUTOS-FORD-ADVERTISING-UPDATE-1.ASP
Ford targets rich gay market for Jaguar cars
2002-12-17 22:51:19 GMT (Reuters)
DETROIT, Dec 17 (Reuters) - In a rare move by one of Detroit's Big Three
automakers, Ford Motor Co. announced on Tuesday a U.S. advertising campaign
aimed at pitching Jaguar cars to gay buyers, noting the group's wealth and
taste for luxury goods.
"Typically consumers in that market tend to have high disposable inco...