forevermore79
27.06.08, 15:06
z cosmeticnews.com:
"French luxury brand Givenchy (LVMH) is ‘playing’ on consumer-
gadgetry trends for its latest men’s fragrance, backed by American
R&B artist Justin Timberlake. The packaging for the scent, dubbed
Play, is designed to look like an MP3 player in a smoked-glass
rectangular bottle with a black resin ring around it and a rubber
push button. It was designed by Serge Mansau.
The brand asked perfumers to create a single note, and then develop
two manifestations of it, Parfums Givenchy ceo Alain Lorenzo
explained at the launch in Paris this week. The result is an EdT and
an Intense EdT based on a common note, amyris wood, native to the
Caribbean. “These are two fragrances that have the same story, [but
one] is less accessible [than the other],” Lorenzo explained. “We
wanted to make a fragrance that will be perennial.” The two scents
were created by Emilie Coppermann and Lucas Sieuzac (Symrise) under
the direction of Françoise Donche, Givenchy’s house nose.
Several advertising visuals have been created showing a smart but
ruffled Timberlake in black and white, on an airplane, in the
recording studio or listening to music outdoors. The visuals were
photographed by Tom Munro.
The EdT line is priced from €49.50 (50ml) to €70 (100ml) and the
Intense EdT is priced at €75 (100ml). The fragrance is set for a two-
phase launch beginning in September in France, the UK, Russia,
Belgium, Kuwait and Spain, followed by the rest of the world next
year."
www.cosmeticnews.com/images/parfums/givenchy_play.jpg
Reklama i o drugiej nowosci Givenchy z Play w nazwie w watku:
forum.gazeta.pl/forum/72,2.html?f=15707&w=81356454
