Gigabyte wypusci nowa linie: Axper

[Gość: bzykbzyk]

This week Gigabyte Technology will officially start marketing its second-
brand motherboards, the Axper, with the goal of increasing its share in the
entry-level market, company sources said.

However, market sources said that Gigabyte’s move is to compete with the low-
priced ASRock motherboards, the second-brand boards launched by industry
leader Asustek Computer.

The Axper boards will not be launched globally. Instead, Gigabyte will
initially promote the Axper boards in the Asia-Pacific region, where the
markets are more sensitive to pricing, said the sources. The motherboards
will begin appearing on store shelves in mid-May.

A US and European launch will follow in mid-June, said the sources.

Shipments of the Axper boards are expected to account for about 5% of
Gigabyte’s projected 15 million motherboard shipments this year, the sources
said.

The company expects the proportion to rise to 20% in 2004, said the sources.