forevermore79
18.04.08, 10:40
Nowa wersja zapach JC, z cosmeticnews.com:
"US-based beauty company Liz Claiborne Cosmetics continues to build
its Juicy Couture franchise with the launch of a new flanker this
fall, called Viva La Juicy. The fragrance, which will launch in the
US in September, is described as a gourmand scent, with notes of
gardenia, caramel and praline. It comes in the same square-shaped
bottle as the original Juicy Couture fragrance, but features a
bright pink bow and shocking pink outer packaging.
Liz Claiborne has just launched its first men’s fragrance for the
Juicy Couture brand, Dirty English, which it claims is currently
Bloomingdale’s number-one men’s scent, and the company is rolling
out the first women’s fragrance in international markets. “Juicy now
represents 45% of our total sales; it is a brand that will enable us
to internationalize our business. This is what we need to compete
globally,” Liz Claiborne Cosmetics president Art Spiro tells
CosmeticNews.
Liz Claiborne Cosmetics currently does 12%-15% of sales outside the
US, and hopes to increase its export business to 30% of sales in the
next two years.
Spiro reveals that the company will add new licenses in 2009 and
2010, and that these new licenses will most likely be names that are
strong internationally."
www.cosmeticnews.com/images/parfums/liz_claiborne_juicy.jpg
