forevermore79
09.07.04, 11:05
To bylo do przewidzenia :-)
WWD:
"LONDON — An Italian drink in a Parisian restaurant was the inspiration for
Lancaster’s newest scent, Echo Woman.
A post-dinner cocktail of grappa whet the appetite of Quest’s executive
perfumer, Francoise Caron, who created the fragrance, which is the latest in
Lancaster’s Davidoff family of scents. “We softened its intensity with white
musk and added femininity with floral notes of osmanthus and iris pulp around
the heart,” said Caron. The juice’s top note is grape-raspberry frappe,
countered with a sensual base note of violet wood and crystal amber.
The fragrance is due to bow across Europe in September 2004, and in North and
South America, Australia and Asia in spring 2005. Overall, Echo Woman will be
distributed in about 14,000 doors worldwide, the same number as the Echo
men’s fragrance. That scent first bowed in March 2003.
Echo Woman is targeted at the 25-to 35-year-old woman, the same age group as
its men’s counterpart.
The collection includes: eau de parfum in three sizes, 30 ml. for $46, 50 ml.
for $68 and 100 ml. for $92; a 200-ml. delicate foaming shower gel, $33; a
200-ml. light body cream, $36, and a 100-ml. deodorant stick, $34. All dollar
figures have been converted from the euro at the current exchange rate.
In Echo Woman’s bottle design, the Egyptian designer Karim Rashid took a
spiritual approach. The three points of the pink bottle’s triangular shape
represent mind, body and soul. “I designed a softened triangle so that the
top point is the vaporizer and the other two points create a very strong,
symmetrical form that is at the same time organic and sensual,” said Rashid.
Photographer Mario Sorrenti shot the ad of a classically posed model, Liliane
Ferrarezi, that will be part of a strong television, Internet and print
campaign. Sampling activity will also coincide with the launch."
Zdjecie:
www.wwd.com/images/articles/070904_19.jpg
