News- Davidoff Silver Shadow

[forevermore79]

Czyzby wreszcie cos ciekawszego od echo i deep? Ale nawiazanie do
baldessarini nasuwa sie samo.

z escentual:

"Davidoff will launch a new fragrance this Autumn, aimed at the mature mens
market. Silver Shadow will be available at Escentual this October.
The Davidoff man lives life to the fullest. His experience and maturity give
him an extraordinary charisma. He leaves behind him a mysterious fragrance
trail; intoxicating and unforgettable. His fragrance is his signature, a
fascinating shadow of his personality. Introducing Silver Shadow by Davidoff.
Base notes of intense amber and oakmoss, a heart of saffron and patchouli,
and top notes of orange, coriander and cedar leaves combine to create a
timeless elegance with style... an unforgettable trail. The timelessly modern
bottle is an object of intriguing beauty."

www.escentual.com/isroot/Escentual/SiteImages/ProductImages/Silver_Shadow.jpg

Edycja prestige (skad my to znamy ? :-) :
www.escentual.com/isroot/Escentual/SiteImages/Categories/davidoff/silver_shadow.jpg

Wiecej z cosmetic<a href="news:" target="_blank">news:</a&

[forevermore79]

"After Cool Water and Echo, the Lancaster Group-owned Davidoff fragrance brand
is building a third pillar with men’s fragrance Silver Shadow. “We expect it to
enter the top-15 ranking worldwide and the top-10 in our main markets,”
Lancaster Group senior vice president of marketing, fragrances Françoise Mariez
tells Cosmeticnews.com.

Silver Shadow, which targets men over 35, will be supported by a multi-media
campaign, created by the Select agency, comprising TV spots (20, 15, 10 and 5”)
and press visuals (single and double pages). Part of the media planning will
involve specialized support such as stock pages in daily newspapers where
fragrances usually do not advertise. Visuals, shot by black-and-white master
Peter Lindbergh, feature American model Matt Norklun.

The woody oriental scent, conceived by Francis Kurkdjian of Quest
International, starts with bitter orange and cedar leaves, while its heart
mixes cedar wood and saffron, and the drydown includes patchouli and amber. The
Pure Blend EdT has the same structure with two main ingredients added: cinnamon
leaves in the top and Benzoin in the base.

The scent comes in a simple rectangular bottle made of three blocks of glass
and created by Thierry de Baschmakoff (Aesthète).
The line will launch in September in Europe and Asia, followed by the US one
year later."
www.cosmeticnews.com/images/parfums/davidoff_silvershadow.jpg
Czyli beda 2 wersje- zwykla i Pure Blend- liscie cynamonu, hmm, ciekawie.
A Silver Shadow to tak w ogole takze lina szlachetnych cygar Davidoffa.

Z moodiereport...

[forevermore79]

gdzie sporo o nowym Davidoff, ja wybralem tylko wywiad z nosem:

"How I start to create a new fragrance is different every time.” muses Quest
perfumer Francis Kurkdjian, who created the Davidoff juice.

“But you always have to capture a facet of a brand. I have to try to evoke
something within consumers.”

He continues: “To create successfully, you always have to have a good frame to
work with. The territory of Davidoff is very strong. If you have too much
freedom, it can be difficult to know where to go. We knew from the start that
we wanted to create a new classic fragrance. It had to be recognisable at the
level of Cool Water, but obviously very different too.”

Newness is crucial, but on the other hand consumers like what they know. How
difficult is it, as a nose, to balance the need to create something which is
genuinely different, with something that will still be commercial?

“I’m lucky enough to be part of a big company that has access to all the
fragrance trends in the world, both mass and prestige,” replies Kurkdjian. “So
I have a lot of information about what is working and what isn’t. Then I have
to think about what a brand needs. You do have to balance the two, and it can
be difficult. In a sense you have to be aware of what is going on, but then you
also have to forget it very quickly.”

He continues: “It is a very fine line, and if you cross it, it’s over. Of
course you want your product to be successful, but if you try to be too
commercial, you just lose everything. You can’t always be a follower.”

But being a leader has its own risks too. “You need to be right on top of the
wave,” agrees Kurkdjian. “If you are too far in front, or too far behind, you
will crash. Getting that part right is a key part of my job. It’s something you
have to feel with your guts.”

If gut feeling is so important, does Kurkdjian consider what he does to be an
art or a science? He reflects before responding. “Perfumery is not very
scientific,” he says finally. “At least, it’s not a science like astronomy or
chemistry is.

"It’s the combination of ingredients that matters. Just because you have a new
molecule, it doesn’t mean that you’re more creative or a better perfumer.
That’s not what’s it all about."

A woody oriental composition, Silver Shadow features three key elements: bitter
orange, saffron and amber
“Of course you have to be very precise when you write a formula, especially
regarding dosage. But my computer does that, and factors in price, safety,
regulations and so on, which I’m very happy about , because it frees me to
think more about the creative process.

“Twenty years ago, for example, each change to the price/formula had to be done
by hand in a different department and you might have had to wait hours for each
change. Today I have a spreadsheet that does it in seconds, so I have far more
freedom to create.”

But with freedom comes responsibility. “As a perfumer, you have to remember
that you work for a brand, not for yourself,” comments Kurkdjian.

“The hardest part is when you really believe in something, but you have to
convince a client who perhaps doesn’t. I imagine it’s the same sort of scenario
as when an editor cuts your copy,” he grins.

“In those circumstances, you have to find a compromise, which I don’t like
doing,” he adds bluntly. “But you do have to integrate beliefs.”

Kurkdjian continues: “The worst is when a bottle or execution ruin a project.
It does happen, and it’s a nightmare to realise that what you fought for and
worked hard to create is all for nothing.

“Because it’s only when you see the finished product that you know for sure
whether something is going to work or not —and I always know if a fragrance
will succeed of fail.”

How crucial to success is the discovery of new ingredients? Does Kurkdjian
always strive to include new components in his fragrances?
“No,” he says flatly. “It’s the combination of ingredients that matters. Just
because you have a new molecule, it doesn’t mean that you’re more creative or a
better perfumer. That’s not what’s it all about.”
He concludes; “[A good analogy] is classical music. Everybody has the same
notes on a piano keyboard, which give you everything from Mozart to
Rachmaninoff. It’s a similar scenario with paintings. All artists have the same
colours, it’s how they use them that makes the difference.” "