forevermore79
09.11.06, 09:34
Z moodiereport.com:
"INTERNATIONAL. Coty Prestige will build on its extensive fragrance portfolio
next year, on both a global and regional basis.
“Our fragrance business is growing at around double the category rate,”
explained Rusty Wright, who has replaced Markus Stauss as Worldwide Marketing
Manager Travel Retail.
“Our strength in this area can be attributed to our diversity. We are present
within the key segments of designer, lifestyle and celebrity. And we have
strong global and regional properties.”
In terms of more recent launches, Wright singled out Vera Wang Princess and
the Euphoria masterbrand from Calvin Klein. “Euphoria [for women, launched in
2005] continues to perform well, and has been boosted by this year’s launch
of Euphoria Men,” he noted.
“Next year we shall further strengthen the franchise with the introduction of
Euphoria Blossom, which has been developed specifically for Asian consumers.”
Moreover, a major new fragrance from Calvin Klein is scheduled for launch in
spring 2007. “This is arguably the biggest project [from Klein] in 11 years,
and will constitute an important direction for the future,” said Wright.
For Davidoff, Cool Water was refreshed this year with the more youth-oriented
duo, Cool Water Game. At the other end of the age-scale, Silver Shadow –
which embodies grown-up luxury for the mature man – will be extended with a
new property in the first half of next year. And a new Davidoff women’s
fragrance will be unveiled in the spring.
A major new fragrance from Kenneth Cole, called RSVP, will also be rolled out
next spring. The face of the scent is rock star and actor Jon Bon Jovi, who
has also designed a limited-edition men’s and women’s jacket collection for
the designer. 100% of the proceeds will be donated to charity.
The musician has long been involved with Habitat for Humanity and Project
Home. Cole too is a long-time supporter of homeless charities, including HELP-
USA.
“RSVP is all about challenging the consumer to make a response,” explained
Wright, “and the communication will reflect that.”
Still with celebrity, Sarah Jessica Parker’s debut fragrance Lovely will be
further supported by the roll-out next year of Lovely Liquid Satin.
And the Jennifer Lopez franchise will continue to be strengthened with new
flankers, limited editions and the brand's first miniature coffret."
