forevermore79
28.01.07, 13:50
z moodiereport.com:
"INTERNATIONAL. Coty Prestige has extended its Davidoff Silver Shadow men’s
fragrance with a new version, Silver Shadow Altitude. It will be launched in
Europe, the US and Asia in March.
Like the original, unveiled in Paris in summer 2005, this latest fragrance is
a luxury scent for grown-ups. However, it is said to catch the Davidoff
Silver Shadow man “at a different moment and in a different mood.”
As its name suggests, the fragrance theme and advertising revolve around
aviation and flying high. The print campaign, shot by photographer and
aviator Michel Comte, features model Stephen Diehl posed in front of a plane
against a backdrop of blue sky.
The juice is a blend of spicy and hesperidic notes. It opens on a burst of
freshness courtesy of juniper berry, grapefruit and green pepper, leading to
a spicy heart composed of cumin, curcuma, cardamom, lovage and white cedar.
The base is blend of cashmere wood, incense and crystal musk.
The fragrance flacon is a combination of clear glass and smooth silver,
revealing the clear blue juice within. The outer carton echoes this blue and
silver colour-scheme, with a double row of rivets designed to evoke the
construction of an aircraft wing.
Silver Shadow Altitude is available as a 50ml and 100ml edt spray, a 100ml
after shave splash, a 100ml after shave balm, a 200ml hair & body wash and a
75ml deo stick.
In other Davidoff news, Coty has unveiled the latest seasonal limited
editions for Davidoff Cool Water and Cool Water Game. They will be launched
worldwide from April.
The Happy Summer collection – described as a mood-enhancing cocktail of
colour and scent – comprises Davidoff Cool Water 125ml, Davidoff Cool Water
Woman 100ml and Davidoff Cool Water Game For Him and For Her (each 100ml).
The colour-scheme for both masculine fragrances is a graduated blue/green
yellow, while the two feminine scents are turquoise and fuchsia. A Happy
Summer motif, complete with a sunshine icon in either yellow or pink, adorns
the outer cartons."
www.moodiereport.com/images/silver%20shadow%20altitude.jpg
www.moodiereport.com/images/SS%20altitude%20ad.jpg
W maju rowniez nowy zapach damski- Cool Water Wave.
