News- Nowinki Givenchy

[forevermore79]

Givenchy znane jest z wypuszczania coraz to nowych zapachow,
specjalnych edycji itd- powodujac wielki chaos i psucie integralnego
wizerunku marki.

W najblizszym czasie pojawia sie 2 meskie premiery- wspominane Pi
Neo (echo Matrixa z b. opoznionym zaplonem:
forum.gazeta.pl/forum/72,2.html?f=15707&w=71330847&a=71330847
plus Play, ktorego twarza bedzie Justin Timberlake- tu wykorzystano
znow nazwe znana z tria Oblique.
Flakon i reklama:
teamsugar.com/group/198705/blog/1736222
Procz tego marka przedstawi damska kompozycje limitowana- Givenchy
Lights:
www.fragrantica.com/news/Givenchy-Lights-Seductive-Night-Lights-320.html

Ja zas wachalem wlasnie w Anglii w The Perfume Shop dziwny, b. tani
zapach damski- nowosc, we flakonie przypominajacym klasyki Givenchy-
nazywal sie RWD - PLAY - FFWD (bez zaznaczonej 1 z opcji)- czyli
znow echa Oblique. Nie byl to tez nowy meski Play- a raczej swieza
kompozycja w niebieskim kartoniku- czyzby wznowiony FFWD, bo tylko
ten pasowal do moich wspomnien?
Wyglada tak:
www.theperfumeshop.com/main/browse/index.cfm?fsa=dspProducts&brand_id=959


Nie znam marki, ktora rownie mocno potrafi zaskakiwac :-)

[mmartiene]

Givenchy z pewnoscia swiadomie swojego wizerunku nie psuje, juz Sartre powiedzial ze brak zasad sam w sobie jest zasadą ;) podziwiam twoj zapal do wyszukiwania nowinek, powinnismy ci za to placic ;) ja osobiscie nie dalabym sie skusic na odgrzewany kotlet w nowej panierce (skrusz kostkę smaku podczas smażenia i oto zupełnie nowy schabowy ;))

Absolutely Irresistible plus inne nowosci marki

[forevermore79]

Z moodiereport.com:

"FRANCE. Parfums Givenchy is gearing up for a busy second half,
thanks to a number of major launches within fragrance, make-up and
skincare.

For men, the main introduction – due in September/October – is the
fragrance Pi Neo, a follow-up to the original Pi which was launched
in 1998.
The scent was inspired by The Matrix film, which starred Keanu
Reeves as a character called Neo. Accordingly, the fragrance concept
is modern, hi-tech and futuristic. It is designed to evoke a “fourth
dimension”, said Givenchy, subverting the notions of time, space and
matter.
The juice is a dual, hi-tech/natural blend. It is presented in a
pyramid-esque flacon designed by Serge Mansau, topped with the
signature “cyberman-style” cap of the original. The outer carton
features an optical illusion 3-D effect.

For women, Givenchy will revisit its Irresistible franchise in
November, with the introduction of Absolutely Irresistible
Givenchy. “This will once again feature company muse Liv Tyler as
the face,” Field Marketing Manager Céline Heuga told The Moodie
Report.
She described the new fragrance as more glamorous and higher-end
than its predecessors. “It incorporates more couture elements,” she
noted, “and will revamp the fragrance franchise.”
Absolutely Irresistible Givenchy incorporates a new juice, featuring
rose, jasmine, red fruits, pepper and patchouli. The colour-scheme
is a colourful, sexy red.

Meanwhile, within make-up Givenchy is looking to shake up the
mascara market with the September/October introduction of
Phenomen’Eyes. “Mascara is a growing segment for Givenchy, and this
latest product features real innovation in terms of both the brush
and the formula,” Heuga explained.
Unlike traditional mascara wands, The Phenomen’Eyes brush is
spherical. “This means that you can use it in all directions, to
coat all shapes and lengths of lashes,” Heuga noted. The formula
itself contains a high proportion of fluid wax, a modelling polymer,
and panthenol.

Regarding seasonal make-up collections, Givenchy offers four per
year, namely spring/summer, summer, autumn/winter and Christmas.
Summer 2008 products are decorated with the names of glamorous
locations such as Paris, Cannes, Monaco and New York. The theme for
Christmas this year is Fireworks; the star product is an item called
Poudre du Soir (Evening Powder).

Lastly, within skincare, Givenchy will introduce a major new anti-
ageing treatment called Le Soin Noir, in the second half. “As its
name suggests, this is black in colour thanks to the black algae in
the formula,” Heuga explained, “although of course it doesn’t stay
black once applied to the skin.”
The algae was chosen thanks to its ability to survive in hostile
environments. It contains a molecule that is said to help cells
connect and communicate with each other."