forevermore79
21.05.08, 19:05
Nowy zapach unisex marki, mila odmiana po kolejnych wariacjach na
temat F i Incanto. Skojarzenia z Escale a Portofino zapewne
zamierzone.
Z moodiereport.com:
"ITALY. Ferragamo Parfums unveiled its key new fragrance
masterbrand, called Tuscan Soul, at last week’s TFWA Asia Pacific
show in Singapore. The scent, which was previewed earlier this year
in Shanghai, at the company’s 80th anniversary celebrations, will be
launched worldwide from September.
According to the company, Tuscan Soul is a “lifestyle project”
dedicated to men and women, that will blaze the trail for a whole
new universe that includes a home collection and spa products.
As its name and entire execution suggests, Tuscan Soul is designed
to express the unique association between Tuscany and the Salvatore
Ferragamo group.
At a cocktail party held at the Salvatore Ferragamo Boutique at
Paragon, Ferragamo Parfums Managing Director Luciano Bertinelli
emphasised the significance of this latest launch.
“This is a long-term project for us,” he underlined, “and we have
put into it all our energy, creativity and commitment. It also
represents a significant investment for our group. Tuscan Soul is
the beginning of a lifestyle project for us…and it will be a massive
brand.”
Created by Pierre Bourdon of Fragrance Resources, the juice – a
citrus woody floral – features a selection of Italian ingredients,
including Calabrian bergamot and other Sicilian citrus fruits. “It
embodies our whole heritage, and represents our DNA in a bottle,”
noted Bertinelli.
The flacon harnesses the signature Ferragamo design codes, blending
together a series of contrasts: for example, the flacon is square at
the base, but circular at the top; frosted at the bottom, but clear
at the crown.
The cap is honey-coloured, matching the base and top of the outer
carton. The name and the brand are picked out in a glossy red.
Tuscan Soul is available as a 40ml, 75ml and 125ml edt spray. The
ancillaries include a 150ml moisturising lotion, a 150ml soothing
shower gel, a 150ml hair shampoo, a 150ml hair conditioner and a
75ml alcohol-free deodorant stick.
Again, indigenous Italian ingredients add a special element to the
Tuscan Soul bath and body line, according to the company. These
include sunflower, iris and white lupin.
The print advertising visual was shot by Mario Testino. The launch
will also be supported by a TV ad campaign, shot by Zoe Cassavetes
(daughter of John Cassavetes and Geena Rowlands)."
moodiereport.com/images/Tuscan%20soul.jpg
moodiereport.com/images/Tuscan%20soul%20ad.jpg
moodiereport.com/images/Tuscan%20Soul%20bath%20range.jpg
