sorbet
20.02.04, 18:46
z fashionspot.com
Comme des Garçons will introduce Synthetic, its sixth scent series, worldwide
in April.
The five-fragrance line is made up of unisex eaux de toilette inspired by
synthetic odors.
“It is taking the idea of anti-perfume, which we first launched with Odeur 53
and Odeur 71 [fragrances], to the extreme,” said Adrian Joffe, managing
director at the firm. “Aimed at a younger market, we wanted to create very
modern fragrances inspired by daily life.”
The offbeat scents, called Tar, Skai, Dryclean, Soda and Garage, target
consumers looking for something different in a fragrance.
“We wanted to aim [Synthetic] at the young, individualistic, nonconformist
market,[that’s] actually young and young at heart,” Joffe said.
Garage comprises “plastic-floral notes,” plus notes of laurel aldehyde,
traces of kerosene, leather, vetiver acetate and Chinese cedarwood.
Tar includes notes of “town gas,” vapors of bitumen, bergamot, earth,
opopanax, styrax, grilled cigarettes and pyrogenic notes.
Soda features notes of lime, citral, pimenal, lilial, aldehydes, iso-eugenol,
galaxolide and rum acetal.
Dryclean has notes of ozone, aldehydes, nail polish, bay leaf essence, rose
oxide, metallic incense, dissolvent vapors and gaiac wood.
Skai comprises “PVC notes,” plus notes of ozone, methyl grapefruit, coal tar,
cardamom, white leather, sandalwood and labdanum.
In line with the fragrances’ synthetic concept, the scents come in plastic
bottles. The juices themselves are contained in vacuum-packed pouches that
shrink in the flacons with use.
Each 75-ml. eau de toilette will sell for $49.40, or 39 euros, in France.
