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19.04.04, 23:37
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Van Cleef unveils new fragrance quartet
9 April 2004; Source: ©The Moodie Report
By Rebecca Mann
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FRANCE. YSL Beaute has unveiled a new collection of fragrances from Van Cleef
& Arpels. It will be available in travel retail from 10 May.
Les Saisons par Van Cleef & Arpels are described as "four fragrance moods" —
all based on a concept of freshness. There is one for each season of the
year.
All four are presented in a clear, curved bottle topped with a glass/matte
gold-coloured cap. Each flacon and outer carton is decorated with its own
seasonal motif: dragonflies for Printemps (spring); butterflies for Ete
(summer); leaves for Automne (autumn); and ice crystals for Hiver (winter).
These motifs are directly inspired by Van Cleef & Arpels jewellery.
The Printemps juice — coloured pale green — features corresponding green
notes of verbena, lemon, borage flower and clover leaf. Ete (pale yellow), is
fruity, and contains bergamot, blackberry and rosea lily of the valley.
The subtle orange of Automne is characterised by woody notes of sandalwood
and heliotrope. Hiver, virtually colourless with just a hint of blue,
features notes of wild lime, white pepper, cardamom and musk.
Les Saisons par Van Cleef & Arpels are available in 125ml edt sprays. The
recommended travel retail price is Euro45.