forevermore79
06.10.04, 22:38
2 premiery koncernu Lancaster- meski Reaction Kennetha Cole raczej szybko do
nas nie trafi, ale damska Pure Intense Jil Sander- owszem :-) - z
moodiereport.com
"FRANCE. The Lancaster group has launched a new men’s fragrance from designer
Kenneth Cole. Kenneth Cole Reaction is available now in Americas and Pacific
travel retail doors.
The new scent is said to represent the designer’s playful side. Youthful and
humorous, “Reaction Man” enjoys activities such as scooter riding and
snowboarding, while regarding the city living and lifestyle as both
inspirational and aspirational.
The juice, which claims to “push freshness to the extreme”, has been created
by blending green notes that provide a so-called “electrifying” energy.
Unique fruit notes are said to give the fragrance a young spirit, but in a
sophisticated way.
Created by Symrise’s Frank Voelkl, Reaction opens on top notes of lime and
apple, complemented by a wet melon rind accord and patchouli. The heart
features muguet and watermelon, while the dry down includes musk and
sandalwood.
The fragrance flacon is clear, with a heavy, prismatic glass base,
illustrated by electric green accents. The cap is a mix of shiny and matte
aluminium. The outer carton has a faux brushed metal background, decorated
with touches of the same electric green.
The product line-up comprises 50ml and 100ml edts, a 100ml aftershave splash
and a 75g deo stick.
The ad campaign was shot by David Sims, and aims to capture the model as a
unique person among a group in movement.
Fotka:
www.moodiereport.com/images/Kenneth%20Cole%20Reaction.jpg
In other news, Lancaster has extended its Jil Sander fragrance portfolio with
Jil Sander Pure Intense, which is available now in European markets.
Available as a 50ml edp, the scent is said to echo the lively freshness of
the original Jil Sander Pure, but with added sensuality, “fleshiness” and
sophistication.
Created by Nathalie Lorson of Firmenich, the sheer oriental juice opens on
notes of spicy pepper, jasmine petals and white peach. The heart features the
Pure range’s signature “pure air molecule”, and the base includes cedar,
sandalwood, Tonka bean, vanilla and white musk.
Like its predecessors Jil Sander Pure and Jil Sander Pure for Men, the
fragrance flacon for Pure Intense is based on a concave crystal monolith. For
this latest version, the flacon is completely transparent, apart from the
sides which sport a reflective silver panelling.
The ad campaign reworks the imagery of the original, featuring model Vivien
Solari shot by photographer Mikael Jansson. This time the shot is cropped
close, in a bid to enhance the intensity of the model’s regard, and her
athletic gesture. "
Zdjecie:
www.moodiereport.com/images/Jil%20Sander%20Pure%20Intense.jpg
