News- Versace Bright Crystal (ang.)

[forevermore79]

z moodiereport.com:

"ITALY. EuroItalia has introduced Versace Bright Crystal, a new fresh,
flowery fragrance created by Donatella Versace, the head of the leading
Italian fashion house.
The floral, fruity, musky fragrance will make its travel retail debut at the
TFWA Asia Pacific show in Singapore next month.

The fragrance is said to taste of juicy pomegranate grains, iced accord and
shining yuzu, flowing into magnolia, peony and lotus flowers, and finishing
with sensual plant amber, acajou and musk.

The luxurious bottle features transparent, luminous glass, to bring out its
pink-coloured fragrance. The crystal cap is designed to be faceted and bright
like a diamond.
The outer packaging is in pink with silver hints, recalling the floral
freshness of the fragrance.

The Versace Bright Crystal fragrance is available in edt natural spray in
30ml, 50ml and 90ml, complemented by a body line comprising Perfumed Bath &
Shower Gel (200ml), Perfumed Body Lotion (200ml) and Perfumed Deodorant
Natural Spray (50ml)."
Zdjecia:
www.moodiereport.com/images/Versace%20Bright%20Crystal%20ext.200.jpg
www.moodiereport.com/images/Versace%20Bright%20Crystal%20flac74.jpg
Sama Donatella Versace skomponowala zapach, hmm. Oby byl ciekawy, bo firma
wyjatkowo nie ma szczescia do perfum- chaos, niespojne opakowania, kleska
plastikowych "Time for..." Choc marka jakby sie odradzala- spokojniejsze
kolekcje, elegantsze reklamy- np. z Halle Berry, restrukturyzacja. Choc
wyniki ciagle cienkie.

Acha, jakby ktos sie nudzil w czasie urlopu, to polecam:
www.palazzoversace.com.au/
Rafa, ehh, moze kiedys :-) W sieci sa oferty specjalne, jakby co :-)).

Wiecej z cosmeticnews.com:

[forevermore79]

I to jednak nie Donatella, ale znany nos stoi za tym zapachem :)

"In the run-up to a major women’s fragrance to hit this fall, Italian company
Euroitalia is introducing a younger interpretation of the Versace vision of
glamour with Bright Crystal. This is the brand's first women's fragrance since
its acquisition by Euroitalia in January 2005. "The goal is to back up the
relaunch of the brand, repositioning it with very selective distribution and
attracting new consumers," explains a spokesperson for the company.

The fresh floral scent, created by Firmenich’s Alberto Morillas, features a top
note of yuzu and pomegranate over a heart of magnolia, peony and lotus blossom
that leads into a base of mahogany, botanical amber and musk. The pink and
silver bottle and case (Euroitalia/Versace) are meant to convey low-key
feminine sensuality. The launch will be backed by a press campaign created by
Michelangelo Di Battista.

Following a premier launch in Italy and the UK from May through June, Bright
Crystal will roll out to the rest of Europe, the US, South America, and Asia-
Pacific from August through September, and finally in the Middle East in
October and November.

The Bright Crystal product line includes EdTs in 30ml, 50ml and 90ml, priced
€36.35, €59.35 and €78.90 respectively; a bath-shower gel for €31.60 (200ml),
body lotion for €38.30 (200ml) and a deodorant priced at €30.60 (50ml)."
www.cosmeticnews.com/images/parfums/versace_brightcrystal.jpg

Z WWD.com:

[forevermore79]

"By Matthew W. Evans

The Italian fragrance marketer believes its newest scent, a women’s eau de
toilette called Versace Bright Crystal, can help elevate the brand to
a “worldwide leader,” according to Andrea Sgariboldi, who runs Euroitalia’s
export business in the Americas and is the eldest son of Euroitalia president
Giovanni Sgariboldi.
Euroitalia, which bought the Versace fragrance business last year, has called
Versace a brand of “focus.”

“It’s a new brand, a new story for us,” Andrea Sgariboldi said. “It’s our
focus. We feel we can be a leader with Versace because the brand is booming.”

While Bright Crystal could be interpreted as a reinvention of the two-year-old
Versace scent called Crystal Noir, Euroitalia is billing Bright Crystal as a
standalone scent. The two are similar in name and bottle design. Like Crystal
Noir, Bright Crystal has an oversize cabochon-cut, diamond-inspired cap. A
weighted crystal bottle encases Bright Crystal, which is a light pink, fresh
floral scent.

There are major differences between the two scents, however. Crystal Noir, as
the name would suggest, has a dark motif. And Crystal Noir is a gardenia, amber
fragrance in contrast to the fresh, floral Bright Crystal.
“We are looking at the repositioning of the brand,” said Sgariboldi, who noted
Bright Crystal’s light, bright pink-and-white motifs were a step in that
direction.
The change reflects a shift in Donatella Versace’s fashion direction,
Euroitalia noted, changes in the designer’s creations that have resulted in
lighter, brighter impressions in her fashions. On the fragrance front, there
are no specific plans to create a series of Crystal scents.

Bright Crystal is set to bow next month in Italy and the U.K. It will be rolled
out to the rest of Europe and the U.S. in September. Industry sources estimate
the scent could do $10 million in first-year retail sales in the U.S., a market
that accounts for about 15 percent of the Versace fragrance business worldwide.

Bright Crystal will be launched at 700 department and specialty stores in the
U.S., about 200 more doors than Versace’s typical U.S. fragrance distribution
network. The expanded distribution plan is an attempt by Euroitalia to become
more of a player in the U.S. fragrance market, executives acknowledged.
Retailers include Macy’s, Bloomingdale’s, Saks Fifth Avenue, Nordstrom and
Sephora.

Bright Crystal was blended by Alberto Morillas of Firmenich and includes white
flowers at its heart — magnolia and lotus, combined with peony — for freshness.
Top notes include yuzu lemon and pomegranate, and the base is of acajou,
vegetal amber and musk.

“I wanted to create a fragrance that would be inviting, fresh and floral, like
all the perfumes I love,” Donatella Versace said in a statement. “Bright
Crystal is a perfume that comes in a bottle of timeless elegance that reveals
its fresh and floral notes.”

Bright Crystal, the sixth Versace scent on the U.S. market, will be available
in two sizes, a 3-oz. eau de toilette for $80 and a 1.7-oz. eau de toilette for
$60. Ancillary products will accompany the launch; they comprise 6.7-oz.
bottles of perfumed shower gel, $35, and body lotion, $40.

To support the introduction of Bright Crystal, single- and double-page ads will
break in October fashion and lifestyle magazines, Euroitalia noted. Some 11
million scented pieces in-store will be used to promote the fragrance. Sources
speculate the advertising and promotional budget for the scent in the U.S.
could approach $5 million."
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