forevermore79
13.12.06, 14:17
Z moodiereport.com:
"INTERNATIONAL. As previously reported, Coty Prestige will introduce a new
fragrance from Kenneth Cole, called RSVP, in 2007. The scent made its debut
at Kenneth Cole New York retail stores and select Saks Fifth Avenue outlets
in November. The worldwide launch is scheduled to begin in January.
The face of the scent is rock star and actor Jon Bon Jovi, in a collaboration
designed to raise awareness of homeless issues.
A portion of the proceeds from the sales of RSVP will be donated to the
Philadelphia Soul Charitable Foundation – an organisation that exists to
combat the issues that force families and individuals into economic despair,
via the creation of programmes and partnerships that break the cycle of
poverty and homelessness.
Bon Jovi and Cole have also designed a limited-edition jacket collection.
Proceeds from sales will benefit homeless charity HELP USA.
“RSVP is all about challenging the consumer to make a response,” Coty
Prestige Worldwide Marketing Manager Travel Retail Rusty Wright told The
Moodie Report in October. “The communication will reflect that.”
Bon Jovi will appear in both the print and TV advertising campaign, which is
scheduled to bow in January.
Coty Prestige Senior Vice President of American Fragrances Catherine Walsh
commented: “Jon Bon Jovi’s charismatic persona embodies the spirit of the
RSVP fragrance collection – masculine, empowered and inspired.
“As a celebrity who utilises their place in the spotlight to help others, his
involvement with the Kenneth Cole brand is what RSVP – and Kenneth Cole
himself – is all about: responding to the cause and giving back.”
The RSVP scent opens on notes of lavender, grapefruit, pepper and wet grass,
leading to a heart of iris, cedar wood and orchid. The base is a blend of
sandalwood, vetiver, patchouli and cashmere.
The juice is a warm Cognac colour, presented in a masculine, flask-style
bottle topped with a silver cap. The outer carton takes the form of an
unusual, re-usable hand-milled wooden box, branded on the front with the RSVP
logo.
The fragrance line-up comprises 50ml and 100ml edt sprays, a 100ml after
shave balm, a 100ml after shave splash and a 75g deodorant."
www.moodiereport.com/images/Coty%20RSVP.jpg
