forevermore79
23.05.08, 12:49
Nowy meski zapach marki, od sierpnia na rynku, z cosmeticnews.com:
"LVMH-owned Kenzo Parfums is out to replicate the success of Flower
by Kenzo with its new men’s fragrance, Kenzo Power. “We need to
reinforce our men’s fragrance business, and we want this new launch
to be a major pillar fragrance for the brand. Men’s products
currently represent 30% of our fragrance turnover, and with this new
launch, we think the men’s business will account for 35% of
fragrance sales,” Kenzo Parfums ceo Odile Lobadowsky tells
CosmeticNews. The new fragrance comes just one year after the launch
of Tokyo by Kenzo.
Created by IFF perfumer Olivier Polge, Kenzo Power features spicy
top notes, a woody amber base, and a heart of bergamot, coriander
and cardamom. The range includes three EdTs, of which one comes in a
750ml format, and four ancillary products.
The spare mirrored metal bottle, reminiscent of a saké flask, and
slightly trapezoidal paper packaging were created by Japanese
designer Kenya Hara.
Available in retail from August 20, the new fragrance will be backed
by major media investment in the press and on TV, the company says.
The ad campaign was conceived and shot by Kenzo Parfums creative
director Patrick Guedj.
The line will be priced from €53 for the 60ml EdT to €450 for 750ml."
Zdjecie umieszcze, jak tylko bedzie dostepne.
